#publishers make

Publishing news tagged with #publishers make


Publishers find Google AMP loads too fast for ad views

Ads load slower than content on AMP, which is part of the reason why publishers make less money per pageview from AMP than they do from their own websites. The post Publishers find Google AMP loads too fast for ad views appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-10-09 00:00:00 UTC ]
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Publishers Can Now Use Video Ads Through Google’s AMP Pages

In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP... Continue reading at 'AdWeek'

[ AdWeek | 2017-05-20 00:00:00 UTC ]
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‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec

A programmatic exec said publishers make too many ad calls and they don’t have a handle on their reputation with buyers or an understanding of which exchanges bring unique demand. The post ‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-03-29 00:00:00 UTC ]
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WSJ Standing Back From Pack in Wary Approach to Facebook

As dozens of media companies explore deeper ties with Facebook, one publisher has remained especially wary of the social network: Rupert Murdoch's News Corp.Unlike other news outlets, News Corp.'s Wall Street Journal hasn't struck a deal to create live videos for Facebook. And while some... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online subscriptions #publishers don #publishers make #news outlets #rupert murdoch


Digital Advertising: A Shady, Shoddy, Fast-Growth Business

How can publishers make a business out of a series of shady practices? The post Digital Advertising: A Shady, Shoddy, Fast-Growth Business appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-03-25 00:00:00 UTC ]
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Twitter: Programmatic Pays More When It's 'Personal'

Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
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The case for, and against, integrated print-digital newsrooms

Two publishers make the case for separating or combining their print/Web editorial staffs. The post The case for, and against, integrated print-digital newsrooms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-01-21 00:00:00 UTC ]
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Western Great Lakes: Publishers Make the Heartland Vibrant

Some in book publishing may dismiss the region that lies between and fans out from Lake Superior and Lake Michigan’s southern shores as “flyover country.” Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flyover country #lake michigan #lake superior #book publishing #publishers make


Recycle, reuse … re-publish? How publishers make what’s old new again

Despicable or brilliant? How three publishers have grown, at least in part by repurposing or resurfacing old content. The post Recycle, reuse … re-publish? How publishers make what’s old new again appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-08-15 00:00:00 UTC ]
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How publishers make the most of casual encounters

Publishers have an engagement problem. Here's how some of them are making the best out of the situation and maximizing the drive-by session. The post How publishers make the most of casual encounters appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-07-14 00:00:00 UTC ]
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What is Google Newsstand and How Can Publishers Make the Most of It?

Google’s Android is now the most popular smartphone operating system in the UK – so publishers can no longer just talk about iPhone and iPad apps. But despite its increasing market dominance (on mobile anyway) the Google propo ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2014-02-12 00:00:00 UTC ]
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Publishers Make a Plan: A ‘One Stop’ Book Site

In starting Bookish.com, Simon & Schuster, Penguin Group USA and Hachette Book Group hope to provide one-stop shopping for books and information about authors. Continue reading at 'The New York Times'

[ The New York Times | 2011-05-07 00:00:00 UTC ]
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