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After a challenging 2021-22 upfront, buyers have higher hopes for this year's marketplace. But the 2022-23 upfront will be unlike any other, with at least one megamerger on the horizon, the continued erosion of linear ratings, and massive measurement upheaval as multiple media companies craft... Continue reading at 'AdWeek'
[ AdWeek | 2022-05-11 14:10:39 UTC ]
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The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers... Continue reading at 'Digiday'
[ Digiday | 2021-09-30 19:04:53 UTC ]
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After more than 20 years in production, Oprah Winfrey's eponymous magazine O, The Oprah Magazine, will reconsider how often it prints in 2021. The magazine, which launched in 2000 in conjunction with Hearst Magazines, was an expansion of Winfrey's "Live your best life" motto. It is scheduled for... Continue reading at 'AdWeek'
[ AdWeek | 2020-07-28 19:52:06 UTC ]
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YouTube CEO Susan Wojcicki at the YouTube Brandcast 2018 presentation at Radio City Music Hall on May 3, 2018 in New York City. Credit: Taylor Hill/FilmMagicMark your calendars: TV networks and digital publishers are gearing up to make their annual pitches to media buyers and marketers in their... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-02-20 00:00:00 UTC ]
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MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
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As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over cold frittatas and think-cut bacon, hashed over some of the things we learned this week. "It's... Continue reading at 'AdWeek'
[ AdWeek | 2018-05-05 00:00:00 UTC ]
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Magazines still offer things other channels don’t. The post We’re Still Here: Media Buyers Keep the Print Faith appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2017-12-11 00:00:00 UTC ]
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As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar.... Continue reading at 'Digiday'
[ Digiday | 2016-06-07 00:00:00 UTC ]
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Mediaocean has tapped ad tech firm Rubicon Project to build a system aimed at automating the process of buying and selling the massive amount of premium digital media inventory that's still bought and sold through manual processes. In the process, the ad inventory that Rubicon offers... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-03-10 00:00:00 UTC ]
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On Wednesday afternoon, Facebook announced its video advertising platform LiveRail will enable publishers to use anonymized Facebook user data to target ads on their sites and mobile apps. It will provide assurance that media buyers are indeed buying the audience segments they want to reach,... Continue reading at 'Digiday'
[ Digiday | 2015-03-25 00:00:00 UTC ]
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For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at 'AdWeek'
[ AdWeek | 2014-09-29 00:00:00 UTC ]
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With Forbes for sale, Fortune's website divorcing from CNNMoney.com and Bloomberg Businessweek getting assessed as part of a companywide strategic review at Bloomberg, the year ahead could see a dramatic shift for top business magazines.The category offers a glimpse into the publishing world at... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-01-04 00:00:00 UTC ]
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