On Wednesday afternoon, Facebook announced its video advertising platform LiveRail will enable publishers to use anonymized Facebook user data to target ads on their sites and mobile apps. It will provide assurance that media buyers are indeed buying the audience segments they want to reach, making it an attractive proposition for publishers and brands alike, according to media executives. “Facebook knows what they have inside the Facebook ecosystem is infinitely more valuable than what’s out there currently,” said Jason Bateman-Nadler, digital marketing manager at advertising agency RPA. The move puts Facebook into increasingly competitive territory with Google, a leader in the ad tech space. LiveRail and its ingestion of Facebook data “makes Facebook an important operating system of the digital ecosystem, certainly being able to rival Google and their DoubleClick infrastructure,” said Dave Morgan, CEO of targeted TV advertising company Simulmedia. The post Facebook wants its audience data to replace the cookie appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-03-25 00:00:00 UTC ]
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On Wednesday afternoon, Facebook announced its video advertising platform LiveRail will enable publishers to use anonymized Facebook user data to target ads on their sites and mobile apps. It will provide assurance that media buyers are indeed buying the audience segments they want to reach,... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. The post Facebook always wins: Data shows publishers are buying far more Facebook traffic appeared first... Continue reading at Digiday
[ Digiday | 2017-07-19 00:00:00 UTC ]
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For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age
[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian
[ The Guardian | 2023-12-24 12:00:53 UTC ]
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Online publisher Graham Media adopted new ID system to restore some of the value lost during the cookie purge. Continue reading at Advertising Age
[ Advertising Age | 2023-04-26 09:00:00 UTC ]
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Hearst UK's Ryan Buckley and Faye Turner are testing everything from 50,000-person panels to clean rooms. The post Inside Hearst UK’s multi-pronged approach to third-party cookie replacements appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-05-17 04:01:00 UTC ]
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The European Court of Justice (ECJ) will hear a landmark privacy case regarding the transfer of EU citizens’ data to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-31 19:45:54 UTC ]
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Facebook will have to hand over emails and records related to how it handled the Cambridge Analytica scandal. In September, shareholders sued the company in order to obtain information pertaining to the leak. Today, a US judge sided with shareholders... Continue reading at Engadget
[ Engadget | 2019-05-31 19:12:00 UTC ]
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The platform is increasing its focus on Groups, where algorithms will have even more influence on the content users see. Continue reading at Media Week
[ Media Week | 2019-05-29 13:15:44 UTC ]
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Facebook received 110,634 government requests for user data in the second half of 2018, up 7% from 103,815 in the first half of 2018, according to its latest Transparency Report, which was released Thursday. The social network said the uptick in the second half of last year was normal compared... Continue reading at AdWeek
[ AdWeek | 2019-05-23 23:00:44 UTC ]
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Facebook’s latest report lays out the sheer scale of its battle against fake accounts, spam, and other abuses. Continue reading at Wired
[ Wired | 2019-05-23 21:09:55 UTC ]
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People are becoming more aware of the need to protect their data online, not just because of the rate of cybercriminal activity, but also because large organizations are frequently being careless with the data they hold. A new survey of 1,000 people from OpenVPN reveals that four out of five... Continue reading at Betanews
[ Betanews | 2019-05-15 14:28:45 UTC ]
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Several phone apps are sending sensitive user data, including health information, to Facebook Inc. without users’ consent, according to a report by the Wall Street Journal. An analytics tool called App Events enables app developers to record user activity and report it back to Facebook even... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-22 22:40:00 UTC ]
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Several phone apps are sending sensitive user data, including health information, to Facebook Inc. without users’ consent, according to a report by the Wall Street Journal. An analytics tool called App Events enables app developers to record user activity and report it back to Facebook even... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-22 22:40:00 UTC ]
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Facebook Inc. is pushing back against a German ruling that could make it harder for the social media giant to combine data from all the services it runs in order to target ads even more precisely. Thursday’s ruling, though aimed at current practices, hints at potential troubles ahead if... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-07 22:10:00 UTC ]
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Program that enrolled users as young as 13 prompts Apple to ban Facebook from publishing some appsFacebook paid users as young as 13 to install an app that gave the company access to everything their phone sent or received over the internet. In response, Apple has revoked Facebook’s ability to... Continue reading at The Guardian
[ The Guardian | 2019-01-31 00:00:00 UTC ]
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The Facebook CEO is trying to clear up some misperceptions about the social network’s business model as data regulation looms on the horizon. Facebook CEO Mark Zuckerberg published an op-ed in the Wall Street Journal late Thursday to explain his company’s business model and address some... Continue reading at Fast Company
[ Fast Company | 2019-01-25 00:00:00 UTC ]
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Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as... Continue reading at AdWeek
[ AdWeek | 2018-12-15 00:00:00 UTC ]
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Facebook is being accused by U.K. lawmakers of offering access to its users and their data based on the amount of money a prospective partner would spend, following the latest document dump painting its leadership team in a potentially unflattering light.On Wednesday, British lawmaker Damian... Continue reading at Advertising Age
[ Advertising Age | 2018-12-06 00:00:00 UTC ]
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