Facebook wants its audience data to replace the cookie

On Wednesday afternoon, Facebook announced its video advertising platform LiveRail will enable publishers to use anonymized Facebook user data to target ads on their sites and mobile apps. It will provide assurance that media buyers are indeed buying the audience segments they want to reach, making it an attractive proposition for publishers and brands alike, according to media executives. “Facebook knows what they have inside the Facebook ecosystem is infinitely more valuable than what’s out there currently,” said Jason Bateman-Nadler, digital marketing manager at advertising agency RPA. The move puts Facebook into increasingly competitive territory with Google, a leader in the ad tech space. LiveRail and its ingestion of Facebook data “makes Facebook an important operating system of the digital ecosystem, certainly being able to rival Google and their DoubleClick infrastructure,” said Dave Morgan, CEO of targeted TV advertising company Simulmedia. The post Facebook wants its audience data to replace the cookie appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-03-25 00:00:00 UTC ]
News tagged with: #media buyers #audience segments #attractive proposition #brands alike #media executives #digital ecosystem

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Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

  Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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Facebook always wins: Data shows publishers are buying far more Facebook traffic

Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. The post Facebook always wins: Data shows publishers are buying far more Facebook traffic appeared first... Continue reading at Digiday

[ Digiday | 2017-07-19 00:00:00 UTC ]
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Facebook to Help Mobile Apps Auction Off Their Ads Using Facebook Data

For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age

[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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Irish Supreme Court Rejects Facebook Bid to Block ECJ Data Case

The European Court of Justice (ECJ) will hear a landmark privacy case regarding the transfer of EU citizens’ data to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-31 19:45:54 UTC ]
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Judge demands Facebook hand over data privacy records

Facebook will have to hand over emails and records related to how it handled the Cambridge Analytica scandal. In September, shareholders sued the company in order to obtain information pertaining to the leak. Today, a US judge sided with shareholders... Continue reading at Engadget

[ Engadget | 2019-05-31 19:12:00 UTC ]
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Facebook's pivot to privacy will make data more powerful than ever

The platform is increasing its focus on Groups, where algorithms will have even more influence on the content users see. Continue reading at Media Week

[ Media Week | 2019-05-29 13:15:44 UTC ]
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Government Requests for Facebook User Data Rose 7% in the Second Half of 2018

Facebook received 110,634 government requests for user data in the second half of 2018, up 7% from 103,815 in the first half of 2018, according to its latest Transparency Report, which was released Thursday. The social network said the uptick in the second half of last year was normal compared... Continue reading at AdWeek

[ AdWeek | 2019-05-23 23:00:44 UTC ]
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More Data on Content Moderation Won't Silence Facebook’s Critics

Facebook’s latest report lays out the sheer scale of its battle against fake accounts, spam, and other abuses. Continue reading at Wired

[ Wired | 2019-05-23 21:09:55 UTC ]
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Four out of five people expect Facebook to have another data privacy issue this year

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[ Betanews | 2019-05-15 14:28:45 UTC ]
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Several apps funnel users’ sensitive data to Facebook without consent, report says

Several phone apps are sending sensitive user data, including health information, to Facebook Inc. without users’ consent, according to a report by the Wall Street Journal. An analytics tool called App Events enables app developers to record user activity and report it back to Facebook even... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-22 22:40:00 UTC ]
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Several apps funnel users’ sensitive data to Facebook without consent, report says

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[ Baltimore Sun | 2019-02-22 22:40:00 UTC ]
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German ruling could impede Facebook’s data-combining moves

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[ Baltimore Sun | 2019-02-07 22:10:00 UTC ]
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Apple cracks down on Facebook after it paid teens for access to their data

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[ The Guardian | 2019-01-31 00:00:00 UTC ]
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Zuckerberg in WSJ op-ed: Facebook doesn’t sell your data!

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[ Fast Company | 2019-01-25 00:00:00 UTC ]
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Facebook Audience Network Joined Google’s Open Bidding Program

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[ AdWeek | 2018-12-15 00:00:00 UTC ]
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Facebook e-mails reveal Zuckerberg deliberations on user data

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[ Advertising Age | 2018-12-06 00:00:00 UTC ]
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Facebook data breach: 4 simple steps to stay safer right now

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[ Fast Company | 2018-10-02 00:00:00 UTC ]
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Publishers Haven’t Fully Embraced Data, and It’s Deterring Potential Audiences

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[ AdWeek | 2018-09-20 00:00:00 UTC ]
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Facebook quiz app maker exposed data on over 120 million users

While Facebook tries to close the book on its Cambridge Analytica scandal, it's still dealing with many more. The FTC is conducting a non-public probe into the company's behavior around privacy data, the EU's stricter laws are making it hard for the... Continue reading at Engadget

[ Engadget | 2018-06-29 00:00:00 UTC ]
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