For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The Association of Magazine Media is officially rolling out a new brand audience report called Magazine Media 360° that will measure periodicals’ reach beyond the printed page. The new report, which the MPA will release monthly, includes audience data for 147 different magazine brands across print and digital editions, desktop sites, mobile and video. Beginning in October, the MPA will also publish a separate report tracking magazines’ audiences on social media platforms including Twitter, Instagram, Facebook, Pinterest and Google+. All data will be collected by third-party groups like GfK MRI, Ipsos, comScore, Nielsen Online and SocialFlow. The MPA has also quietly phased out its ad page reports from the Publishers Information Bureau, which for years had been released monthly until shifting in 2007 to a quarterly frequency. In recent years, the reports were a regular harbinger of doom that showed the steady decline of the print ad market. The new Magazine Media 360°, on the other hand, paints a much brighter picture for the industry. In August 2014 alone—the first month to be reported—the audience for magazine media grew 10 percent year over year. “It tells a considerably different story... Continue reading at 'AdWeek'
[ AdWeek | 2014-09-29 00:00:00 UTC ]
A global hotelier has scored a Manhattan home near where his company first put down roots.Richard Chiu, founder of the chain Warwick Hotels and Resorts, whose initial acquisition in 1980 was Midtown’s Warwick Hotel, purchased the three-bedroom condo on Columbus Circle for $17.3 million,... Continue reading at Crains New York
[ Crains New York | 2024-09-24 17:00:13 UTC ]
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Sales were up 11% and profits increased 8% in the first half of the U.K.-based publisher's fiscal year. Sales in the U.S. were about $76 million, accounting for 46% of total revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-26 04:00:00 UTC ]
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Katie Runde’s debut novel takes readers on a stroll down a sandy boardwalk and into a family facing a big loss. Continue reading at The New York Times
[ The New York Times | 2022-05-24 09:00:07 UTC ]
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After a challenging 2021-22 upfront, buyers have higher hopes for this year's marketplace. But the 2022-23 upfront will be unlike any other, with at least one megamerger on the horizon, the continued erosion of linear ratings, and massive measurement upheaval as multiple media companies craft... Continue reading at AdWeek
[ AdWeek | 2022-05-11 14:10:39 UTC ]
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The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers... Continue reading at Digiday
[ Digiday | 2021-09-30 19:04:53 UTC ]
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Revenue at Scholastic's book fairs dropped 79% and total revenue at Scholastic dropped 32% in the quarter ended November 31, 2020, compared to the second quarter of fiscal 2020, as the pandemic led to a significant decline in the number of fairs held. The publisher has tapped two new leaders for... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-18 05:00:00 UTC ]
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After more than 20 years in production, Oprah Winfrey's eponymous magazine O, The Oprah Magazine, will reconsider how often it prints in 2021. The magazine, which launched in 2000 in conjunction with Hearst Magazines, was an expansion of Winfrey's "Live your best life" motto. It is scheduled for... Continue reading at AdWeek
[ AdWeek | 2020-07-28 19:52:06 UTC ]
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Olin Corp. said Monday that it has added two directors to its board as part of a new agreement with activist investor Sachem Head Capital Management LP, which owns about a 9.5% interest in the chemical manufacturer. Olin said Scott Ferguson, Sachem Head's founder and managing partner, and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-02 17:51:21 UTC ]
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Total revenue at Educational Development Corp. dropped 8% in the first quarter of fiscal 2020, to $27.6 million, from the comparable period a year ago. Earnings, meanwhile, fell from $1.8 million a year ago to $1.3 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-24 04:00:00 UTC ]
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Total revenue at B&N in the third quarter ended January 26, 2019 was flat at $1.23 billion as retail sales rose 0.3% and Nook revenue fell 21%. Comparable sales were up 1.1%, but earnings fell slightly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-07 00:00:00 UTC ]
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YouTube CEO Susan Wojcicki at the YouTube Brandcast 2018 presentation at Radio City Music Hall on May 3, 2018 in New York City. Credit: Taylor Hill/FilmMagicMark your calendars: TV networks and digital publishers are gearing up to make their annual pitches to media buyers and marketers in their... Continue reading at Advertising Age
[ Advertising Age | 2019-02-20 00:00:00 UTC ]
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Second quarter sales at Regnery rose 16.7% over 2017, but softness in Salem Media's self-publishing unit led to a 9% decline in total revenue at Salem's publishing division in the second period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-09 00:00:00 UTC ]
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MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
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As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over cold frittatas and think-cut bacon, hashed over some of the things we learned this week. "It's... Continue reading at AdWeek
[ AdWeek | 2018-05-05 00:00:00 UTC ]
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Even with sales in its online store rising only 18% in the first quarter of 2018 over the comparable period in 2017, total revenue at the company jumped 43% and earnings soared 92%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
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Magazines still offer things other channels don’t. The post We’re Still Here: Media Buyers Keep the Print Faith appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-11 00:00:00 UTC ]
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Led by strong sales in its children's group, where the sale of Harry Potter titles drove a 40% gain, total revenue at the U.K.-based company jumped 15% in the six months ended August 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-24 00:00:00 UTC ]
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Although total revenue of the world’s 50 largest book publishers topped $50 billion in 2016, last year was not an easy one for global publishing giants. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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The industry sales report for 2016 found that total revenue for the industry fell 6.6%, compared to 2015. Based on sales from 1,207 companies that report to AAP, total revenue last year was $14.25 billion, down from $15.26 billion in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-15 00:00:00 UTC ]
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Total revenue at Lagardère Publishing rose 2.6% in 2016, to 2.26 billion euros. The increase includes a 70 million euro ($74.6 million) contribution from the Perseus Books Group publishing division, which Hachette Book Group acquired in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-09 00:00:00 UTC ]
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