For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The Association of Magazine Media is officially rolling out a new brand audience report called Magazine Media 360° that will measure periodicals’ reach beyond the printed page. The new report, which the MPA will release monthly, includes audience data for 147 different magazine brands across print and digital editions, desktop sites, mobile and video. Beginning in October, the MPA will also publish a separate report tracking magazines’ audiences on social media platforms including Twitter, Instagram, Facebook, Pinterest and Google+. All data will be collected by third-party groups like GfK MRI, Ipsos, comScore, Nielsen Online and SocialFlow. The MPA has also quietly phased out its ad page reports from the Publishers Information Bureau, which for years had been released monthly until shifting in 2007 to a quarterly frequency. In recent years, the reports were a regular harbinger of doom that showed the steady decline of the print ad market. The new Magazine Media 360°, on the other hand, paints a much brighter picture for the industry. In August 2014 alone—the first month to be reported—the audience for magazine media grew 10 percent year over year. “It tells a considerably different story... Continue reading at 'AdWeek'
[ AdWeek | 2014-09-29 00:00:00 UTC ]
Total media sales increased 7.5% in 2016 at Amazon, hitting $22.2 billion. Media now represents only 17.6% of total revenue at the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
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In 2015 the 28 countries that are members of the EU generated €22.3 billion ($23.36 billion) in total annual sales, according to a new report by the Federation of European Publishers (FEP) issued last week. The number is up slightly from 2014, when total revenue was €22 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-15 00:00:00 UTC ]
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Sales in Houghton Mifflin Harcourt's trade division rose 5.9% in the the third quarter ended September 30, 2016 compared to a year ago. With sales in the education group down, total revenue at HMH dropped 7% in the quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
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Total revenue at Amazon rose 31% in the second quarter of 2016 and profits jumped. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-28 00:00:00 UTC ]
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Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and... Continue reading at AdWeek
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar.... Continue reading at Digiday
[ Digiday | 2016-06-07 00:00:00 UTC ]
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Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users of KLM's service on Facebook Messenger will have a chance to win two... Continue reading at AdWeek
[ AdWeek | 2016-03-31 00:00:00 UTC ]
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Mediaocean has tapped ad tech firm Rubicon Project to build a system aimed at automating the process of buying and selling the massive amount of premium digital media inventory that's still bought and sold through manual processes. In the process, the ad inventory that Rubicon offers... Continue reading at Advertising Age
[ Advertising Age | 2016-03-10 00:00:00 UTC ]
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Total revenue at Amazon hit $107 billion in 2015, a 20% increase over sales in 2014. Operating income jumped to $2.2 billion in the year, from $178 million in 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-28 00:00:00 UTC ]
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Tough conditions in UK libraries and international markets led Connect Books’ total revenue to decline by 0.8% in the last quarter, however sales were up 1.2% on a like-for-like basis. Continue reading at The Bookseller
[ The Bookseller | 2016-01-14 00:00:00 UTC ]
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Led by a 152% jump in sales in its home business division, total revenue at Educational Development Corp. rose 85% in the second quarter ended August 31, 2015 over last year’s second period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-08 00:00:00 UTC ]
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Total revenue at Barnes & Noble fell 1.5% in the first quarter ended August 1, 2015, to $1.2 billion, compared to last year’s first period and the net loss increased to $34.9 million from $28.4 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-09 00:00:00 UTC ]
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The company’s quarterly earnings call beats analysts’ expectations despite a fall in total revenue from the previous quarter and a net loss of $379mNews Corp, owner of the Wall Street Journal and the Times, reported a better-than-expected quarterly results as strong growth in its digital real... Continue reading at The Guardian
[ The Guardian | 2015-08-13 00:00:00 UTC ]
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Barnes & Noble posted net income of $36.6 million in the fiscal year ended May 2, 2015 compared to a loss of $47.3 million in fiscal 2014. The profit improvement came despite a 4.9% decline in total revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-25 00:00:00 UTC ]
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The election results are in for the ABA board. Burton of The King's English in Salt Lake will serve a two-year term as president; Robert Sindelar, managing partner of Third Place Books in Lake Forest, Wash., as v-p/secretary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-08 00:00:00 UTC ]
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Total revenue at Penguin Random House rose 25.2% in 2014 to 3.32 billion euros, while EBITDA increased 24.5% to 452 million euros. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-31 00:00:00 UTC ]
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With comp store sales up 0.4% in the year, total revenue at Books-A-Million rose 0.8% over the previous year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-30 00:00:00 UTC ]
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Total revenue for the 1,209 publishers who submit figures to the AAP’s StatShot program rose 4.9% in 2014. The increase was led by the children’s/young adult segment, while sales of adult books fell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-11 00:00:00 UTC ]
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For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
More news stories like this