#ad space

Publishing news tagged with #ad space


3 Creative Ways to Benefit the Bottom Line Beyond Advertising Revenue

Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
More news stories like this | News stories tagged with: #good fit #ad space #great opportunity #active international #hotel rooms


Facebook embraces the mobile app version of header bidding

Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPubowned by TwitterFyber and Max. Facebook can now also work directly with publishers like Rovio, Talefun and GameInsight, which manage their... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real time #ad space #demand sources #ad network


Twitter: Programmatic Pays More When It's 'Personal'

Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers make #ad space #app publishers


Agency view: The (few) publishers that get mobile ads right

Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company... Continue reading at 'Digiday'

[ Digiday | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #ad space #weather company


Google Rolls Out New Tools for Publishers

Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue. “Before now, it’s been difficult for publishers to manage all their video and mobile ad space from a single ad server—the... Continue reading at 'AdWeek'

[ AdWeek | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publisher #ad space #select group