Google Rolls Out New Tools for Publishers

Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue. “Before now, it’s been difficult for publishers to manage all their video and mobile ad space from a single ad server—the platform publishers use to schedule, measure, and run the ads they’ve sold on their sites,” Monan wrote. To solve that problem, he said, Google is rolling out a new version of its DoubleClick for Publishers platform that will allow publishers to manage all of their ads from one dashboard, and track their performance. Google has already been testing the new DoubleClick dashboard with a handful of publishers, and is reporting 55 percent month-over-month growth in video ad volume in the last quarter as a result. “In other words, publishers are now able not only to produce more video content, but to make more money from it as well,” said Monan. The company’s DoubleClick Ad Exchange is also getting an update. The new Direct Deals tool will allow publishers to make “first look” offers to specific buyers at a certain price before putting ads on the exchange. “For example,” wrote Monan, “using Direct Deals, a news publisher could set aside all of the ad space on their sports page and offer it first to a select group of buyers at a specific price, and then if those buyers pass on the offer, automatically place that inventory into the Ad Exchange’s auction.” Continue reading at 'AdWeek'

[ AdWeek | 2011-09-16 00:00:00 UTC ]
News tagged with: #news publisher #ad space #select group

Other Publishing stories related to: 'Google Rolls Out New Tools for Publishers'

Google Rolls Out New Tools for Publishers

Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue. “Before now, it’s been difficult for publishers to manage all their video and mobile ad space from a single ad server—the... Continue reading at AdWeek

[ AdWeek | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publisher #ad space #select group

Google's new tool will let EU publishers get paid for longer news snippets in search

Google has inked agreements with over 300 news publications in Germany, Hungary, France, Austria, the Netherlands and Ireland that would allow it to publish snippets of their stories on Search. The tech giant has announced the development in a blog post, where it has also launched new tool that... Continue reading at Engadget

[ Engadget | 2022-05-11 10:25:45 UTC ]
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Facebook’s and Google’s subscription tools offer publishers modest improvements

The subscription lift has been modest, and the tools can be cumbersome to implement, limiting their impact, publishers say. The post Facebook’s and Google’s subscription tools offer publishers modest improvements appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-26 00:00:00 UTC ]
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While Facebook battles fires, Google rolls out pro-publisher initiatives

The tech giant introduced measures to let people subscribe to publications through Google and give more priority to quality news sources in search results. The post While Facebook battles fires, Google rolls out pro-publisher initiatives appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-20 00:00:00 UTC ]
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Google, Like Facebook, Unfurls Subscription Tool for Publishers

Alphabet's Google is developing new tools designed to boost subscriptions for news publishers. It follows a similar olive branch from Facebook to an industry that has seen the digital behemoths take over the online advertising market.Google's latest foray arrives on three fronts. The first is a... Continue reading at Advertising Age

[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Google Launches Key Ad Tech Tools for Publishers and Marketers

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek

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Google Rolls Out New Tools to Drive Mobile App Installs

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Google+ rolls out features to help publishers build Web audience

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[ Los Angeles Times | 2013-09-09 00:00:00 UTC ]
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As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive

The disappearing messages app is stepping up efforts to curry favor with publishers as Facebook deprioritizes them. The post As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive appeared first on Digiday. Continue reading at Digiday

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Publishers Sue Google over Pirate Sites

Cengage, Elsevier, Macmillan Learning, and McGraw Hill have filed a lawsuit accusing Google of promoting unauthorized copies of their textbooks by allowing pirate sites to continue to run ads even after receiving thousands of takedown requests. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-06 04:00:00 UTC ]
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Major Publishers Sue Google Over Ads for Pirated Ebooks

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[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
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Agate Rolls Out Its Publishing Academy

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[ Publishers Weekly | 2024-04-23 04:00:00 UTC ]
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At 75, Thames & Hudson Rolls Out New Publishing Programs, Book Design Prize

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[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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Google says AI systems should be able to mine publishers’ work unless companies opt out

The tech company’s latest proposal about generative AI turns copyright law on its head, and could especially hurt smaller content creators, say expertsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastPublishers should... Continue reading at The Guardian

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Google has a new AI tool for journalism—but should we trust tech to meddle in newsrooms?

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Google testing AI tool that writes news articles

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Google gets sued by newspaper publisher Gannett

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News publishing giant Gannett sues Google for monopolizing ad tech

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Google’s cookie replacement—inside a publisher’s test of the new ID

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Publisher Trade Group Letter Calls Out Apple and Google App Stores in Antitrust Bills

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