Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue officer Christine Cook. To lead the newly reorganized divisions, Cook created two new jobs and made... Continue reading at 'AdWeek'
[ AdWeek | 2023-09-28 10:30:00 UTC ]
News tagged with:
#integrated marketing
#streamline operations
#news publisher
Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek
[ AdWeek | 2023-09-28 10:30:00 UTC ]
More news stories like this | News stories tagged with:
#integrated marketing
#streamline operations
#news publisher
Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing partners
The Quarto Group has implemented a new global sales and marketing structure, which has seen the English Language Sales team divided into three main channels: US Sales, UK and Europe Sales, and International Sales. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#global sales
#europe sales
#international sales
#marketing teams
#quarto group
In the more simple days of selling, advertising sales executives dealt in print, closing deals on a monthly cycle. Now, as technology drives opportunities for publishers, sales execs are faced with an ever-growing portfolio of products and services to offer to clients. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#closing deals
#ever-growing portfolio
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
More news stories like this | News stories tagged with:
#user experience
#privately owned
The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
More news stories like this | News stories tagged with:
#bloomberg media
#mobile app
#news publisher
Penguin Random House US has restructured its international sales team with a string of promotions and two departures. Continue reading at The Bookseller
[ The Bookseller | 2021-04-17 08:55:38 UTC ]
More news stories like this | News stories tagged with:
#marketing teams
#penguin random house
Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing strategy
#macmillan publishers
#data analysis
#web development
#macmillan
Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#open road
#boosting sales
#publishing partners
Hachette UK has announced a new structure for its international sales team, with three members being promoted to director roles. Continue reading at The Bookseller
[ The Bookseller | 2019-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette uk
Open Road Integrated Media, a content company that delivers a variety of digital experiences for readers, recently announced a new strategic alliance with Ingram Content Group to expand consumer reach and boost how readers discover new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#readers discover
#ingram team
#content company
#digital experiences
#recently announced
#strategic alliance
Orion Publishing Group has restructured its group marketing team, hiring several new people as part of a drive to deliver "more integrated" support for its individual imprints and authors. Continue reading at The Bookseller
[ The Bookseller | 2017-02-03 00:00:00 UTC ]
More news stories like this |
The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of... Continue reading at Digiday
[ Digiday | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic appeared
#sales team
#publishing world
#revenue potential
#media companies
Publishers are jumping into events as a way to generate a new source of revenue as traditional advertising becomes harder to come by. But inevitably, as more players pile into this space, it becomes harder to stand out. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional advertising
The Perseus Books Group is integrating its London and New York sales teams, placing them under the control of someone who will take over the newly created role of v-p of international sales and marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international sales
Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publicity teams
#pan macmillan
In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies. The post Media Briefing: What Axios’ sale says about the valuation of digital media companies appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-08-11 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#media briefing
#media companies
#digital media
On the company's 40th anniversary this month, CEO and founder Stephen Strang announced he has restructured the company to 'streamline' operations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#40th anniversary
Justin Smith, CEO of Bloomberg Media Group, is slated to wrap up a 100-day review of the company in the coming weeks, when he is expected to offer recommendations on the future of the global media conglomerate's TV division and digital and print operations, including Bloomberg Businessweek.His... Continue reading at Advertising Age
[ Advertising Age | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coming weeks
#offer recommendations
#tv division
#print operations
#$30 million
#fortune magazine
#atlantic media
Bloomberg announced today that it will launch the Bloomberg Media Group, a media group that pulls together all of Bloombergs consumer properties. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media group