#things publishers

Publishing news tagged with #things publishers

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Five Ways Publishers Can Improve their Content's Visibility

Book discovery is about more than simple metadata. Here are five things publishers can do to make their products easier for consumers to find. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ways publishers #book discovery #things publishers

What Marketers Should Know About Buying Publishers' Custom Audiences

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at 'Advertising Age'