#core audience

Publishing news tagged with #core audience


‘Black and Asian people not seen as readers’: Bernardine Evaristo condemns books industry

In foreword to report into diversity in publishing, Booker prize-winning author rails against ‘ridiculous’ beliefsBernardine Evaristo, the first black woman to win the Booker prize, has hit out at “ridiculous” and “misguided” beliefs in the publishing industry, where “black and Asian people are... Continue reading at 'The Guardian'

[ The Guardian | 2020-06-23 11:06:09 UTC ]
More news stories like this | News stories tagged with: #black woman #academic study #booker prize #trade fiction #core audience #guild calls #sweeping change #prize-winning author


How digital publisher PinkNews is weaning itself off Facebook dependence

“It has been disappointing that Facebook is not the winner it used to be, but it means we have gone back to our core audience." The post How digital publisher PinkNews is weaning itself off Facebook dependence appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #core audience


Hearst's Programmatic Ad Man Talks Cross-Device Attribution

Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst's Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #core audience #publishing giant #senior director #media world


How Twitter more than doubled its advertising audience

Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at 'Digiday'

[ Digiday | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger reach #core audience #ad formats #publishing partners #promoted tweets #targeting capabilities