Bonnier Books UK has acquired independent Scottish publisher Black & White Publishing as part of its long-term strategy for growth. Continue reading >> [ Source: The Bookseller | 2021-07-27 19:25:22 UTC ]
As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading >> [ Source: AdWeek | 2016-09-28 00:00:00 UTC ]
Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading >> [ Source: AdWeek | 2015-09-30 00:00:00 UTC ]
Numerous top authors are enlisting fellow writers to formulate a "long-term" strategy to combat Amazon's dominance of the market, writes The Bookseller. Continue reading >> [ Source: Publishing Perspectives | 2014-07-23 00:00:00 UTC ]