#long-term strategy

Publishing news tagged with #long-term strategy

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Bonnier Books UK buys Edinburgh indie Black & White Publishing

Bonnier Books UK has acquired independent Scottish publisher Black & White Publishing as part of its long-term strategy for growth.   Continue reading at 'The Bookseller'

[ The Bookseller | 2021-07-27 19:25:22 UTC ]
More news stories like this | News stories tagged with: #long-term strategy #bonnier


Millennial News Publisher Circa Plans to Create Weekly Ad-Supported VR Spots

As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading at 'AdWeek'

[ AdWeek | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #moving forward #long-term strategy


Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors

Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long-term strategy #publisher offers #actual people #adweek magazine


Top-Authors Lobby for Long-Term Strategy Against Amazon

Numerous top authors are enlisting fellow writers to formulate a "long-term" strategy to combat Amazon's dominance of the market, writes The Bookseller. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long-term strategy #combat amazon