Publishers trying to figure out how they are going to diversify revenue would do well to look at the smaller, niche publishers that had to diversify years ago. Each of this publishers, who serve a mixture of business- and consumer-facing audiences, attack the problem from different angles, but... Continue reading >> [ Source: Digiday | 2019-06-11 04:00:27 UTC ]
Recently, I did some revenue forecasting for a client who is considering entering the digital news/content space. The product offering is pretty unique, but it will be entering a very saturated market with large, established competitors, traditional competitors like The New York Times and Wall... Continue reading >> [ Source: AdWeek | 2018-09-10 00:00:00 UTC ]
In the face of common pressures, traditionally competitive publishers have realized they can command more weight against the dominance of Facebook and Google by collaborating. The latest example is national newspaper Trinity Mirror and specialist magazine group Dennis. Trinity Mirror will cherry... Continue reading >> [ Source: Digiday | 2016-05-12 00:00:00 UTC ]
By James Sturdivant I f, as many believe, the future of magazine publishing is niche, then it makes sense to look to niche publishers for clues to revenue models, products and strategies that will carry the... Continue reading >> [ Source: Publishing Executive | 2013-04-01 00:00:00 UTC ]
While big-name magazines have held a presence on Apple’s Newsstand since its inception, small to medium-sized publishers have had a harder time breaking through. Continue reading >> [ Source: Folio Magazine | 2012-06-28 00:00:00 UTC ]
Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading >> [ Source: Folio Magazine | 2011-11-17 00:00:00 UTC ]