#digital-media companies

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The Onion gets a new owner

Great Hill Partners, a private equity firm, bought The Onion from Univision Communications Inc. Plus, the firm bought several other Gawker Media properties, including Gizmodo, Deadspin and Jezebel, to Great Hill Partners. Great Hill Partners has enlisted veteran digital editor Jim Spanfeller to... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company struggled #online properties #cut costs #digital-media companies #including buzzfeed #recent months


Inside the Hidden Costs of Programmatic

Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital-media companies #ad tech #5% commission