#adweek magazine

Publishing news tagged with #adweek magazine


How a Female-Focused Branded Content Studio Connects With Its Audience

Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an... Continue reading at 'AdWeek'

[ AdWeek | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #ve carved #grown rapidly #recently sponsored


Snapchat's Latest Moves Are Making It Look More Like a TV Disrupter Than a Social App

The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more like TV for young viewers who prefer smartphones over flat screens, industry... Continue reading at 'AdWeek'

[ AdWeek | 2016-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #interesting question #great job


How Tasty's Addictive Cooking Videos Helped BuzzFeed Build a Food Empire

Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie... Continue reading at 'AdWeek'

[ AdWeek | 2016-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #interesting ways


Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video

Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at 'AdWeek'

[ AdWeek | 2016-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #target audience #conversion rate #great creative


Facebook's Key to Conquering the World: Beating the Ad Blockers

Facebook is determined to defeat ad blockers. Daniel O'Leary The most aggressive force in ad-blocking technology is pitted against the world's mightiest social network. The stakes have never been higher for both parties. And there seems no end in sight, as Adblock Plus continues to attack... Continue reading at 'AdWeek'

[ AdWeek | 2016-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #fair marketplace


3 Tips and Tricks for Thriving and Winning in the Scrolling Economy

Today's media landscape is undergoing enormous, exciting change. In many ways, we have evolved from a "social first" to "social only" strategy. Christian L. Tom, NowThis Media  Alex Fine It's an understatement to say that the current media climate is in flux. In fact, with ever-growing... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #brands alike #clear message #narrative hook


Why Big Brands Are Suddenly Getting Cozy With Reddit

Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and... Continue reading at 'AdWeek'

[ AdWeek | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #ve built #happen overnight #big challenge #horizon media #digital investment #managing partner


Why Brands From Barbie to Uber Are So Hot on Chatbots

Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence. One night about a year ago, having grown tired of waiting for a phone operator to change his flight, he turned to the airline's mobile app—only to... Continue reading at 'AdWeek'

[ AdWeek | 2016-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #risk losing #perfect storm #agency executives


Nielsen's New COO Explains Why Total Audience Measurement Is Taking So Long

Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total audience [measurement], which is now implemented into the new state of... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #good thing #audience size #valuable audience #single day


With Vinyl's Resurgence, Here's How Brands Are Capitalizing on Music's Most Analog Medium

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl.... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #… stuff #field notes—enjoying #adweek magazine #stations dedicated #plant include #recording clients #extremely convenient #steve lanning #running projects #growing rapidly


With the Resurgence of Vinyl, How Can Brands Capitalize on Music’s Most Analog Medium?

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl.... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #… stuff #field notes—enjoying #adweek magazine #stations dedicated #plant include #recording clients #extremely convenient #steve lanning #running projects #growing rapidly


Infographic: How Publishers Are Navigating the Brave New World of Ad Blockers

Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for... Continue reading at 'AdWeek'

[ AdWeek | 2016-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #carlos monteiro #lies ahead #ben barokas #working hard #ad blocking #recently released #ad blockers


This Infographic Has 10 Eye-Popping Marketing Stats From Advertising Week

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #ad business #advertising week #embracing mobile


Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors

Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #actual people #publisher offers #long-term strategy


Why Marketers Shouldn't Get Overexcited About Virtual Reality as a Branding Tool

Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #programmatic buying #financial services


Why the Fall TV Lineup is Loaded With Shows You Already Know

The Muppets is just one of several freshman shows with a pre-sold brand the networks hope give them an edge this fall. The prime-time schedule includes two movie adaptations (Fox's Minority Report, CBS' Limitless), a spinoff (NBC's Chicago Med), a revival (NBC's Heroes Reborn) and a comic book... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #media director


Infographic: How Twitter Is Reshaping the TV Landscape

TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others.  ... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #carlos monteiro #key findings #consumer attitudes