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Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long-term strategy #publisher offers #actual people #adweek magazine
Further offers have been unveiled by publishers to help independent bookshops boost their... Continue reading at 'The Bookseller'
[ The Bookseller | 2013-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher offers