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If Facebook's announcement last Thursday that its News Feed algorithm was being altered to favor posts from friends and family over those from publishers and pages came as a surprise to anyone, it probably shouldn't have. A source at the social network even said, "We've been openly discussing... Continue reading at 'AdWeek'
[ AdWeek | 2018-01-17 00:00:00 UTC ]
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#organic reach
New system could destroy smaller publishers if implemented, after journalists report drop in organic reach – but users will still see their friends’ postsFacebook is testing a major change that would shift non-promoted posts out of its news feed, a move that could be catastrophic for publishers... Continue reading at 'The Guardian'
[ The Guardian | 2017-10-23 00:00:00 UTC ]
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In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at 'Digiday'
[ Digiday | 2016-09-09 00:00:00 UTC ]
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Facebook, which created Instant Articles a year ago to make publishers' articles load faster, is now giving that tool to brands. Intel is using the tool to post articles from its digital tech-focused publication, iQ. “This is a wonderful move to signal we’re not just an advertiser," Intel's... Continue reading at 'Digiday'
[ Digiday | 2016-06-16 00:00:00 UTC ]
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#make publishers
#post articles
#big advantage
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As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar.... Continue reading at 'Digiday'
[ Digiday | 2016-06-07 00:00:00 UTC ]
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#media buyers
Pundits have speculated for two years that the Facebook Apocalypse will arrive any day now. The newest roll-out may take several weeks to see completion. And data is still rolling in. But the battle for news feed space is competitive, and the reach of a typical fan will diminish over time as... Continue reading at 'Digiday'
[ Digiday | 2015-04-29 00:00:00 UTC ]
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#successful publisher