Facebook moving non-promoted posts out of news feed in trial

New system could destroy smaller publishers if implemented, after journalists report drop in organic reach – but users will still see their friends’ postsFacebook is testing a major change that would shift non-promoted posts out of its news feed, a move that could be catastrophic for publishers relying on the social network for their audience.A new system being trialled in six countries including Slovakia, Serbia and Sri Lanka sees almost all non-promoted posts shifted over to a secondary feed, leaving the main feed focused entirely on original content from friends, and adverts. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2017-10-23 00:00:00 UTC ]

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Food Network star gets back into the scene with a restaurant open three days a month

Before starting his culinary career, acclaimed chef Marc Murphy wasn't sure if he would be able to find a job that he would actually be good at."I'm very dyslexic. I had a hard time staying in school," he said. "I ended up cooking because I knew I didn't have to read or write."Murphy's life in... Continue reading at Crains New York

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Jesse Myers Named President and CEO of Baker Publishing

Currently the publisher of Lexham Press and the director of original content for Faithlife, Jesse Myers has been named president and CEO of the Baker Book House Company, effective May 1, 2023, succeeding the retiring Dwight Baker. Continue reading at Publishers Weekly

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Mashariki to Head Audible Studios

Audible has tapped Zola Mashariki to head Audible Studios. She will lead the creation of all original content at the studio and oversee its operations, as well as develop and implement content strategy. Continue reading at Publishers Weekly

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Audible Rolls Out Lower-priced Subscription Plan

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We need more modesty, more money and more collaboration

We are in a time of major change – following the brutal, televised murder of George Floyd – and it goes without saying that the book trade supports a movement that must succeed in establishing once and for all that black lives matter. For my new book, Slow Road to San Francisco, I drove from... Continue reading at The Bookseller

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Quibi unveils 51 shows ready to stream when it launches in April

Quibi, the new short-form video streaming service led by Meg Whitman and Jeffrey Katzenberg, has released a list of 51 shows that will be available when it launches next month. Quibi plans to offer 175 original shows and 8,500 short-form episodes called “quick bites” within its first year. When... Continue reading at Silicon Valley Business Journal

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Audible teams with 'The Walking Dead' creators on audio originals

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NewFronts Day 4: Meredith, Target and YouTube cap the week

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Scott Galloway: Amazon is 'beating up' on Google, Facebook and Apple

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Facebook’s News Feed Bombshell Shouldn’t Have Caught Anyone Off Guard

If Facebook's announcement last Thursday that its News Feed algorithm was being altered to favor posts from friends and family over those from publishers and pages came as a surprise to anyone, it probably shouldn't have. A source at the social network even said, "We've been openly discussing... Continue reading at AdWeek

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Facebook moving non-promoted posts out of news feed in trial

New system could destroy smaller publishers if implemented, after journalists report drop in organic reach – but users will still see their friends’ postsFacebook is testing a major change that would shift non-promoted posts out of its news feed, a move that could be catastrophic for publishers... Continue reading at The Guardian

[ The Guardian | 2017-10-23 00:00:00 UTC ]
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Facebook takes on TV and YouTube with revamped video offering

The new feature, Watch, lets users discover videos from outside their feed more easily, and will also dabble in original contentFacebook has revamped its video offering, creating a new, TV-like rival to YouTube and dabbling in original content in a bid to get people to spend even more time on... Continue reading at The Guardian

[ The Guardian | 2017-08-10 00:00:00 UTC ]
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Apple News Poaches New York Magazine Executive Editor

Does Lauren Kern's new role signal an era of original content at Apple? The post Apple News Poaches New York Magazine Executive Editor appeared first on Folio:. Continue reading at Folio Magazine

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How marketers are distributing 360-degree videos beyond YouTube and Facebook

In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at Digiday

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EU proposals could see news publishers paid by Google and Facebook

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Intel becomes the first brand to publish on Facebook’s Instant Articles

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Seal Press Moves Under Da Capo's Purview

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‘We’re not getting full disclosure’: Native ad distribution has a transparency problem

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[ Digiday | 2016-06-07 00:00:00 UTC ]
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Lessons from Snapchat’s retreat from original content

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Amazon set to slash price of Prime membership for one day only

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