NewFronts Day 4: Meredith, Target and YouTube cap the week

We’re in the home stretch of the Digital Content NewFronts. We’ll start the day with Meredith in its first NewFronts presentation since selling off Fortune and Time. (In April, Meredith took Money magazine off the market and discontinued its print edition. Sports Illustrated is still up for sale.) The publisher will host two back-to-back presentations this morning at its offices in downtown New York City. Target is presenting this afternoon. The big-box retailer, which is making its first foray into the NewFronts, has kept its plans hush-hush. On Wednesday, rival Walmart unveiled a new video ad network that it claims will reach half of U.S. households. And capping the week is YouTube, which once again enters the NewFronts saddled with questions surrounding brand safety. This year the digital video platform found itself in hot water after it was discovered that sexual predators were leaving comments on some YouTube videos. On the content side, it’s expected YouTube will focus less on costly originals and more on videos from its most popular stars. This year the company shifted away from its subscription strategy for original content and said it would offer originals for free. As with our previous live-blog installments, today’s series of dispatches come to you from Ad Age’s Jeanine Poggi, Ilyse Liffreing and Garett Sloane. 2:15 p.m. It's magic Digitas opens its “Trust Me” NewFronts with an act from an illusionist, who talks about the subtle art of misdirection and... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-02 00:00:00 UTC ]
News tagged with: #reality tv #red carpets #content side #original content

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NewFronts Day 4: Meredith, Target and YouTube cap the week

We’re in the home stretch of the Digital Content NewFronts. We’ll start the day with Meredith in its first NewFronts presentation since selling off Fortune and Time. (In April, Meredith took Money magazine off the market and discontinued its print edition. Sports Illustrated is still up for... Continue reading at Advertising Age

[ Advertising Age | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reality tv #red carpets #content side #original content


NewFronts Now: Social platforms highlight positivity on day 4

Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts.  Continue reading at Advertising Age

[ Advertising Age | 2020-06-25 21:05:12 UTC ]
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Meredith Is Latest Presenter to Drop Out of Postponed NewFronts Week

Yet another company has pulled out of June's postponed Digital Content NewFronts. Meredith, the magazine publisher with publications that include People, Better Homes & Gardens and Allrecipes, will not court advertisers with a NewFronts presentation this year due to the "current climate,"... Continue reading at AdWeek

[ AdWeek | 2020-04-14 17:34:21 UTC ]
More news stories like this | News stories tagged with: #include people #homes gardens #newfronts presentation #year due #current climate #magazine publisher #digital content


This Week’s Bestsellers: March 4, 2024

Hafsah Faizal whirls onto our children’s fiction list at #8 with the YA vampire fantasy ‘A Tempest of Tea.’ Plus Jennifer L. Armentrout takes readers deeper into the world of her Blood and Ash series, and ‘The Woman in the Window’ author A.J. Finn’s story continues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
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Book Deals: Week of March 4, 2024

Bestselling author Jennifer Weiner signs a five book deal with William Morrow, Amistad takes a book about a true American power couple, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
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Book Riot’s Deals of the Day for February 4, 2024

Black nature writing, burnt cake, how paperback books played a role in World War II, and more of today's best book deals. Continue reading at Book Riot

[ Book Riot | 2024-02-04 11:00:00 UTC ]
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The week's bestselling books, Feb. 4

The Southern California Independent Bookstore Bestsellers list for Sunday, Feb. 4, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-01-31 14:00:44 UTC ]
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This Week's Bestsellers: December 4, 2023

'Taylor Swift: A Little Golden Book Biography,' now in its 7th month on sale, is the #7 book in the country. Plus Snoop Dogg and Earl “E-40” Stevens serve up a new cookbook, 'Goon with the Spoon,' and Skyward series author Brandon Sanderson remains 'Defiant.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
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Book Deals: Week of December 4, 2023

Bestselling YA author Brigid Kemmerer sells a romantasy trilogy to Avon, Lyons buys a book on the rise of Major League Soccer, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
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Print Book Sales Improved Last Week, But Still Fell 4%

Unit sales for print books had their best weekly performance since mid-June, in part thanks to Stephen King, but still fell 4% from a year ago. Once again, sales were down in all categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-14 04:00:00 UTC ]
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Book Deals: Week of September 4, 2023

Grove buys Martin MacInnes’s Booker-longlisted In Ascension, Tiny Reparations nabs a K-drama-inspired novel by Leesa Cross-Smith, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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This Week's Bestsellers: September 4, 2023

TikTok phenom Mercury Stardust has the #1 book in the country with the home maintenance manual 'Safe and Sound.' Plus Adalyn Grace's YA fantasy 'Foxglove' takes the #1 spot on our children's fiction list, and Max Miller's 'Tasting History' returns to our hardcover nonfiction list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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So you’ve decided to implement a 4-day workweek. Now what?

When this media company tried out a shorter workweek, it saw a boost in morale and productivity. The CEO explains the careful advanced planning this required. In early 2022, business was booming for digital publisher Alpha Brand Media, and staff were struggling to keep up with demand.Read Full... Continue reading at Fast Company

[ Fast Company | 2023-08-06 05:00:00 UTC ]
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The Week in Libraries: August 4, 2023

Among the week's headlines: a major victory for freedom to read advocates in Arkansas; a motion to block Texas's new 'book rating' law gets a speedy hearing date; the Michigan Library Association recruits advocates for its freedom to read initiative; and a look at the Brooklyn Public Library's... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
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Beijing International Book Fair: A Four-Day Run This Week

Running four days starting June 15, the 29th Beijing International Book Fair is to be staged at the National Convention Center. The post Beijing International Book Fair: A Four-Day Run This Week appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-12 18:51:02 UTC ]
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NewFronts Day 3—Twitter shows up after all and inside TikTok’s invite-only event

Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading at Advertising Age

[ Advertising Age | 2023-05-04 14:42:00 UTC ]
More news stories like this | News stories tagged with: #upfront negotiations #digital platforms #senior vp #reach audiences #premium publisher


Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
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National Library Week to Include 'Right to Read Day'

“ALA calls on readers everywhere to show our commitment to the First Amendment by doing something concrete to preserve it,” said ALA president Lessa Kanani'opua Pelayo-Lozada. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-20 04:00:00 UTC ]
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Lit Hub Weekly: October 31-November 4, 2022

Emily Temple rounds up the 60 greatest academic satires, campus novels, and boarding school bildungsromans of the last 100 years. | Lit Hub Reading Lists Lynn Caponera considers the wild and wonderful legacy of Maurice Sendak’s creations (and his rigorous work routine). | Lit Hub Art &... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-05 10:30:11 UTC ]
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PW Picks: Books of the Week, November 4, 2022

The books we love coming out this week include new titles by Luigi Musolino, Virginia Heath, and Maya C. Popa. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-04 04:00:00 UTC ]
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