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Despite advertising woes, social media platforms remain a major resource for audience growth. The post Publishers Weigh In on the Paradox of Paid Social appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-02-21 00:00:00 UTC ]
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As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar.... Continue reading at 'Digiday'
[ Digiday | 2016-06-07 00:00:00 UTC ]
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