#programmatic appeared

Publishing news tagged with #programmatic appeared

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Why Bauer Media ditched its sales team and went all programmatic

The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of... Continue reading at 'Digiday'

[ Digiday | 2015-12-10 00:00:00 UTC ]
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How Kellogg’s partners with publishers on programmatic

While brands and publishers are taking advantage of programmatic buying to work with the partners they choose, working with each other is not always a smooth process. Speaking at the Digiday Programmatic Summit in Austin yesterday, senior manager of paid digital media at Kellogg North America,... Continue reading at 'Digiday'

[ Digiday | 2015-05-14 00:00:00 UTC ]
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Hearst takes a promiscuous approach to programmatic

The premium publisher knock against programmatic sales is that it will undermine direct sales and erode ad rates. Hearst Magazines Digital Media claims it’s done the opposite with a diversified sales strategy that makes its inventory widely available and without restrictions. “We fish in a lot... Continue reading at 'Digiday'

[ Digiday | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic appeared


How Condé Nast retooled for programmatic

Condé Nast may be a magazine publisher at its heart, but it's also embracing the promises of programmatic selling, at least in its own way. The post How Condé Nast retooled for programmatic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-09-04 00:00:00 UTC ]
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