#premium content

Publishing news tagged with #premium content

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In an age of cancellations and quarantine, people are turning to Twitter for connections — and premium content

Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at 'Digiday'

[ Digiday | 2020-05-28 01:23:59 UTC ]
More news stories like this | News stories tagged with: #digital publishers #premium content #year ahead


Facebook's new offer to advertisers: Safe videos at lower prices

Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy ads #place ads #tv studios #reality show #video service #started testing #premium content


Time Inc. Acquires Ad-Tech Company Adelphic to Beef Up Programmatic Advertising

As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at 'AdWeek'

[ AdWeek | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past couple #premium content #selling point


Publishers’ Revenues From Audience Extension Poised to Double in 2014

Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is... Continue reading at 'Digiday'

[ Digiday | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium content #brand advertising #ad networks #year ahead #post publishers #online publishers


Quality vs. Quantity: Selling Ads Behind a Paywall

Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium content #selling ads


Google Offers Publishers a Way to Monetize Content With Surveys

Google has announced a new way for online news publishers to gate access to their premium content, by requiring would-be readers to fill in a survey first. Continue reading at 'PC World'

[ PC World | 2012-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium content #monetize content