Quality vs. Quantity: Selling Ads Behind a Paywall

Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
News tagged with: #premium content #selling ads

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Email Lists Are About Quality Over Quantity

Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
More news stories like this | News stories tagged with: #paying attention #sales team #bottom line #big impact #sales pitch #third-party cookies #advertising partners


Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu

Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age

[ Advertising Age | 2019-07-27 00:05:42 UTC ]
More news stories like this | News stories tagged with: #$3 billion #e-commerce site #growing rapidly #ad business #share data #media partners #living rooms


Ozone Project to sell ads on self-serve basis after striking OpenX deal

UK news publishers want to make it easier for advertisers to buy directly and keep control of their data. Continue reading at Media Week

[ Media Week | 2019-06-26 08:28:48 UTC ]
More news stories like this | News stories tagged with: #news publisher #sell ads


How quality content separates publishers from ad streams

There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-06-11 04:03:29 UTC ]
More news stories like this | News stories tagged with: #quality content


YouTube’s brand-safety woes give publishers a boost in selling video ads directly

To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post youtube


Publishers Clearing House is surviving the ad duopoly by selling engagement

To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app


Apple expands test to sell ads in Apple News

Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #sell ads


Publishers Are Riding the ABM Wave With Quality Over Quantity

A year after launching comprehensive ABM solutions, Government Executive and SourceMedia share what they've learned. The post Publishers Are Riding the ABM Wave With Quality Over Quantity appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve learned #government executive #quantity appeared #post publishers


Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows

Facebook needs to loosen its grip on Watch show sponsorships and mid-roll inventory, publishers say. The post Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-01 00:00:00 UTC ]
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Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age

[ Advertising Age | 2017-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #intended audience #hearst television #ae networks #automated system


Infographic: Most publishers are choosing to sell their native ads through sponsorships

We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #native ads #post infographic #asked publishers


Time Inc. Shifts to Selling Ads by Category Instead of by Its Brands. Will It Make A Difference?

As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at Advertising Age

[ Advertising Age | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #similar approach #include people #selling advertising #streamlined approach #cond nast #tech giants #selling ads


‘We were wasting time churning out tweets’: The Economist guide to quality over quantity

The Economist has spent a year finessing its social media team, growing its writers from two to 10, mostly based in the U.K. Last year, for each article published, 15 separate tweets were written, now it’s more like three. The publisher has taken resource away from its posting to its lesser... Continue reading at Digiday

[ Digiday | 2016-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #article published #quantity appeared


Martin Sorrell on newspaper digital ad slowdown: 'paywalls are the way to go'

WPP chief says publishers cannot rely solely on digital advertising, adding that his marketing services group is re-evaluating its spend on Google and FacebookSir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have... Continue reading at The Guardian

[ The Guardian | 2015-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #martin sorrell


Why the soft-sell approach to ad blocking doesn’t work

It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post and Atlantic are trying to appeal to them with polite entreaties. But some say the soft... Continue reading at Digiday

[ Digiday | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers including #ad-supported publishers #growing problem #soft-sell approach #work appeared


Why The Soft-Sell Approach to Ad Blocking Doesn't Work

It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software?   Short of forcing them to see ads they don’t want to, many publishers including The Washington Post, Atlantic and ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers including #ad-supported publishers #growing problem #soft-sell approach


Facebook wants more 'high quality' videos it can slap ads on

Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos... Continue reading at Engadget

[ Engadget | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vox media #video ads #high quality


Well, This Is Different -- Time Inc. Now Selling Print Ads Programmatically

Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age

[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment weekly #buying ads #media agency #buy ads #sports illustrated #print ads


Content Discovery: Quality Vs. Quantity

As time spent gains ground on page views as the universal metric for engagement, publishers are trying to figure out the best ways to keep readers on their sites. Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #page views #content discovery