Quality vs. Quantity: Selling Ads Behind a Paywall

Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]

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Quality vs. Quantity: Selling Ads Behind a Paywall

Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine

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More news stories like this

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