Publishers Have to Pay Up to Track Their Audiences on Distributed Platforms

Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling ads against them there instead of just linking back to their own sites.Not wanting to undermine the apparent size of their audiences, publishers have taken comfort in promises that their traffic on these platforms would count toward audience measurement tallies from third-party companies such as ComScore. But some have been disappointed to find that "keeping" the traffic they earn that way comes at an additional cost.There are unique technical challenges to implenting ComScore tracking on each specific platform, and publishers are being asked to underwrite the extra services. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-03-02 00:00:00 UTC ]
News tagged with: #apple news #make money #selling ads #additional cost

Other Publishing stories related to: 'Publishers Have to Pay Up to Track Their Audiences on Distributed Platforms'


Publishers Have to Pay Up to Track Their Audiences on Distributed Platforms

Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling... Continue reading at Advertising Age

[ Advertising Age | 2016-03-02 00:00:00 UTC ]
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Digiday Research: European publishers use distributed video for audience generation over revenue

Forty-six percent of European publishers say the benefit of distributing videos to social platforms is building larger audiences. The post Digiday Research: European publishers use distributed video for audience generation over revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-07 00:00:00 UTC ]
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BuzzFeed’s Jonah Peretti: Platforms need to pay publishers or risk regulation

The CEO of BuzzFeed sees Facebook returning to its roots -- and thinks that’s not a bad thing for BuzzFeed. The post BuzzFeed’s Jonah Peretti: Platforms need to pay publishers or risk regulation appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-13 00:00:00 UTC ]
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Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience

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[ Digiday | 2017-06-23 00:00:00 UTC ]
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YouNow is the latest platform publishers are using to reach young audiences

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[ Digiday | 2016-04-13 00:00:00 UTC ]
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Amazon launches Kindle Worlds publishing platform for fan fiction, will pay royalties to writers and rights holders

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How low pay and low pay transparency undermine the publishing business

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As Traditional Publishing Fades Away, Publishers Need to Find New Means of Distribution and Monetization

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[ AdWeek | 2018-09-10 00:00:00 UTC ]
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Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head

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[ Digiday | 2018-01-04 00:00:00 UTC ]
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‘Platforms are not forever’: Hearst’s Troy Young on platform-publisher relations

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[ Digiday | 2017-02-01 00:00:00 UTC ]
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[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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An Audience of Nones: Publishers Pursue an Audience Allergic to Religion

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[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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New App Publishing Platform for Niche Publishers

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Publish Nazi newsletters on your platform, Substack, and you will rightly be damned | John Naughton

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CNN’s new, proprietary publishing platform helps ‘reduce tech debt’

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Two Seattle Indie Publishers Unite Around Small-Press Distribution

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After Further Revue, Twitter to Shut Down Newsletter Publishing Platform Jan. 18

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