Publishers Have to Pay Up to Track Their Audiences on Distributed Platforms

Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling ads against them there instead of just linking back to their own sites.Not wanting to undermine the apparent size of their audiences, publishers have taken comfort in promises that their traffic on these platforms would count toward audience measurement tallies from third-party companies such as ComScore. But some have been disappointed to find that "keeping" the traffic they earn that way comes at an additional cost.There are unique technical challenges to implenting ComScore tracking on each specific platform, and publishers are being asked to underwrite the extra services. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-03-02 00:00:00 UTC ]
News tagged with: #apple news #make money #selling ads #additional cost

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At CALIBA, Booksellers and Publishers Discuss Reps, Distribution, and Co-op

Along with author presentations and networking opportunities. the recently concluded CALIBA offered lots of practical advice for booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
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Meta to Stop Paying U.S. Publishers for News Content

Facebook's parent company Meta is telling its U.S. publishing partners that the company will no longer pay for news content that aggregates on Facebook's news tab. Facebook's News Tab and Bulletin newsletters will be put on the back burner as Meta moves forward with investing in AI-based video... Continue reading at AdWeek

[ AdWeek | 2022-07-29 17:11:09 UTC ]
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Penguin Random House to Distribute for Disney Publishing

Starting next April 1, Penguin Random House Publisher Services will take over distribution of the adult and children’s print books published by Disney Publishing Worldwide. Under the agreement, PRHPS will also take on distribution of Marvel Publishing’s collected editions and graphic novels to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-08 04:00:00 UTC ]
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Country Life publisher reeling after shareholder revolt over executive pay

Future’s shares tumble as investors vote down scheme in which CEO could be awarded £40mFuture, the UK’s biggest magazine publisher that is home to titles from Country Life to Metal Hammer, has been forced into an embarrassing sit-down with investors after a bruising shareholder revolt in which... Continue reading at The Guardian

[ The Guardian | 2022-02-03 16:27:30 UTC ]
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PRH Publisher Services to Distribute IDW Comics Internationally

The IDW-Penguin Random House Publisher Services agreement sees comic books, trade collections, and graphic novels going to 'direct market.' The post PRH Publisher Services to Distribute IDW Comics Internationally appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-20 14:29:57 UTC ]
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The newest self-publishing platform for writers? OnlyFans.

The Internet has opened up new modes of self-publishing for writers: subscription services like Substack and Patreon, online releases on platforms like Gumroad, and even NFTs. Now, we’re seeing the debut (to my knowledge) of a new self-publishing model: writer Aurora Mattia has published her... Continue reading at Literrary Hub

[ Literrary Hub | 2021-07-30 16:50:24 UTC ]
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‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp

Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-18 05:01:00 UTC ]
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‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp

Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-18 05:01:00 UTC ]
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Publishers are not obliged to give bigots like Jordan Peterson a platform | Nathan Robinson

Nobody has a human right to a lucrative book contract without regard for whether their opinions are sound or valuableJordan Peterson, the Canadian psychology professor and lobster-loving life coach who came to public attention after refusing to use the preferred pronouns of transgender people,... Continue reading at The Guardian

[ The Guardian | 2020-12-02 13:56:38 UTC ]
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Dark Horse to Publish, Distribute Print Editions of Comixology Originals

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[ Publishers Weekly | 2020-08-24 04:00:00 UTC ]
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Canada Could Be Next in Challenging Google to Pay Publishers | News & Notes

In April, French regulators ordered Google to help develop a system to reward the country's news outlets with licensing fees when portions of their stories are displayed on the tech giant's news tab or in its search results. The decision was hailed as a triumph for publishers by those favoring... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-08 17:40:51 UTC ]
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Hachette tracks uplift in BAME staff numbers but pay gap widens

Hachette UK has published its second ethnicity pay gap report, showing the number of BAME employees at the company has increased but the mean average pay gap between them and their white colleagues has widened. Continue reading at The Bookseller

[ The Bookseller | 2020-07-06 04:28:27 UTC ]
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Publishing must 'radically reimagine' its audience, major diversity study says

The UK's first academic study on diversity in trade publishing and fiction has called for the industry to “radically reimagine” its audience and value readers outside the white middle classes. Continue reading at The Bookseller

[ The Bookseller | 2020-06-22 22:54:17 UTC ]
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[ The Bookseller | 2020-06-17 02:56:57 UTC ]
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Publishers are suing the Internet Archive for scanning and distributing copies of their books.

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[ Literrary Hub | 2020-06-01 17:48:23 UTC ]
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Pan Mac announces pay reductions and distribution staff furloughed as sales drop over Covid-19

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[ The Bookseller | 2020-04-03 10:15:37 UTC ]
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‘Everyone feels the pain’: Major digital publishers enact pay and benefits cuts to stanch the bleeding

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[ Digiday | 2020-03-31 04:01:00 UTC ]
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Publishing attempts to keep things on track after the coronavirus outbreak

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[ The Bookseller | 2020-03-12 11:24:40 UTC ]
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Publishers Share Their Social Distribution Secrets

Since Yahoo first organized its directory of websites (manually, no less) in 1994, past the “portal” years of “carriage fees” and syndication agreements, and through a decade of ever-changing search and social indexing algorithms, digital distribution has been a frustrating, elusive and often... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-12 18:56:47 UTC ]
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Publishers pay tribute to 'inspiring' Nell Gifford

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[ The Bookseller | 2019-12-10 02:52:08 UTC ]
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