Publishers Creating Facebook Instant Articles Can Now Simultaneously Work on Google AMP (Apple News Soon)

The software-development kit for Facebook's Instant Articles media-rich, quick-loading stories from publishers now supports Google AMP, and the social network said support for Apple News is on the way. Partner engineering director Piyush Mangalick said in a Facebook Media blog post that an extension to its open-source SDK for Instant Articles will enable publishers to... Continue reading at 'AdWeek'

[ AdWeek | 2017-05-25 00:00:00 UTC ]

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The Morning After: US officials help take down AI-powered Russian bot farm with nearly 1,000 fake X accounts

US officials and their allies have identified and taken down an artificial intelligence-powered Russian bot farm comprising almost 1,000 accounts. These accounts were able to spread disinformation and pro-Russian sentiments across X, formerly Twitter. The Justice Department has revealed the... Continue reading at Engadget

[ Engadget | 2024-07-10 11:16:59 UTC ]
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The Guardian hit by suspected ransomware attack

Prominent news organizations are high-value targets for hackers and it appears that The Guardian is the latest to have fallen victim to an attack. A "serious IT incident" struck the publication on Tuesday evening. “We believe this to be a ransomware attack but are continuing to consider all... Continue reading at Engadget

[ Engadget | 2022-12-21 19:15:42 UTC ]
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Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020

On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek

[ AdWeek | 2021-12-23 13:56:54 UTC ]
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Nielsen Debuting First Version of Nielsen One Cross-Platform Metric Next Month

Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn't set to roll out until next December, Nielsen will be debuting the first version of the... Continue reading at AdWeek

[ AdWeek | 2021-12-21 12:30:00 UTC ]
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Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek

[ AdWeek | 2020-12-08 11:00:33 UTC ]
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How Publishers Can Monetize the Mobile Web

[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
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News Corp is apparently working on a news app called 'Knewz'

News Corp wants to give people an alternative to Google News and Apple News. The media company that owns Dow Jones Newswires and HarperCollins is working on its own news aggregation service, reported The Wall Street Journal. The service will be calle... Continue reading at Engadget

[ Engadget | 2019-08-22 21:14:00 UTC ]
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Creatives Explain the New Definition of Magazines

[caption id="attachment_159535" align="aligncenter" width="768"] magCulture founder Jeremy Leslie[/caption] NEW YORK—During the second annual ModMag NYC summit last week, organized by the London-based magazine shop and creative studio magCulture, creatives from across the industry attempted to... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-04 13:56:27 UTC ]
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Apple reveals a news service and shows its ambivalence to ads

Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming... Continue reading at Advertising Age

[ Advertising Age | 2019-03-26 00:00:00 UTC ]
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London Book Fair: Publishers, Book Aid International Champion Rebuilding Iraqi Library

Since the destruction of the University of Mosul's library, momentum is building for Book Aid International's efforts to coordinate and enable publishers' contributions to rebuilding. The post London Book Fair: Publishers, Book Aid International Champion Rebuilding Iraqi Library appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-14 00:00:00 UTC ]
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Why BuzzFeed News premiered a show on Apple News before Facebook, YouTube, Twitter

Apple paid BuzzFeed to release a show first on Apple News, and the publisher was also able to make money through an ad-revenue split. The post Why BuzzFeed News premiered a show on Apple News before Facebook, YouTube, Twitter appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-04 00:00:00 UTC ]
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‘You can’t just pivot into a subscription’: Overheard at the Digiday Publishing Summit

Uncertainty about subscriptions, frustration about Apple News and Facebook, and confusion about video are some of the biggest issues on publishers' minds. The post ‘You can’t just pivot into a subscription’: Overheard at the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-26 00:00:00 UTC ]
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Digiday Research poll: Apple News dominates publisher focus after Facebook’s news feed changes

Digiday's online poll of publisher executives found that they believe Apple News should be their priority following Facebook's algorithm change. The post Digiday Research poll: Apple News dominates publisher focus after Facebook’s news feed changes appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-28 00:00:00 UTC ]
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Bloomberg’s Twitter network TicToc is getting 750,000 daily views

Along with platforms like Snapchat and Apple News, Twitter has an opportunity to cozy up to publishers where Facebook has disappointed them. The post Bloomberg’s Twitter network TicToc is getting 750,000 daily views appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-26 00:00:00 UTC ]
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Apple News shows promise delivering traffic but won’t make up for Facebook shortfalls

Apple News has been a nice traffic booster for news publishers, but lifestyle pubs feel left out. The post Apple News shows promise delivering traffic but won’t make up for Facebook shortfalls appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-16 00:00:00 UTC ]
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Apple News Lets Publishers Test Serving Ads From Google's DoubleClick

Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of... Continue reading at Advertising Age

[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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All Publishers Can Now Test Ads in the Related Articles Section of Facebook’s Instant Articles

Facebook began testing ads in the related articles section of its Instant Articles in late March, and the results for publishers in the test group promoted the social network to expand the test to all publishers Thursday. Facebook introduced Instant Articles in May 2015 as a way to enable... Continue reading at AdWeek

[ AdWeek | 2017-06-08 00:00:00 UTC ]
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‘It doesn’t negate the negatives:’ Facebook’s Instant Articles update ignores revenue issues

Facebook has enhanced its SDK so publishers can design once and post articles across IA, Google AMP and Apple News, but this doesn't address publishers' main concerns of driving revenue. The post ‘It doesn’t negate the negatives:’ Facebook’s Instant Articles update ignores revenue issues... Continue reading at Digiday

[ Digiday | 2017-05-30 00:00:00 UTC ]
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