All Publishers Can Now Test Ads in the Related Articles Section of Facebook’s Instant Articles

Facebook began testing ads in the related articles section of its Instant Articles in late March, and the results for publishers in the test group promoted the social network to expand the test to all publishers Thursday. Facebook introduced Instant Articles in May 2015 as a way to enable publishers to deliver media-rich, interactive content... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-08 00:00:00 UTC ]

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Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020

On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek

[ AdWeek | 2021-12-23 13:56:54 UTC ]
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Nielsen Debuting First Version of Nielsen One Cross-Platform Metric Next Month

Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn't set to roll out until next December, Nielsen will be debuting the first version of the... Continue reading at AdWeek

[ AdWeek | 2021-12-21 12:30:00 UTC ]
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Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek

[ AdWeek | 2020-12-08 11:00:33 UTC ]
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How Publishers Can Monetize the Mobile Web

[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
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London Book Fair: Publishers, Book Aid International Champion Rebuilding Iraqi Library

Since the destruction of the University of Mosul's library, momentum is building for Book Aid International's efforts to coordinate and enable publishers' contributions to rebuilding. The post London Book Fair: Publishers, Book Aid International Champion Rebuilding Iraqi Library appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-14 00:00:00 UTC ]
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Finalists Named for the 2018 PW Bookstore of the Year

Publishers Weekly named the top five bookstores from around the country and sales representatives. Each is vying for the 2018 PW award for Bookstore of the Year and Sales Rep of the Year to be announced in late March. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-25 00:00:00 UTC ]
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All Publishers Can Now Test Ads in the Related Articles Section of Facebook’s Instant Articles

Facebook began testing ads in the related articles section of its Instant Articles in late March, and the results for publishers in the test group promoted the social network to expand the test to all publishers Thursday. Facebook introduced Instant Articles in May 2015 as a way to enable... Continue reading at AdWeek

[ AdWeek | 2017-06-08 00:00:00 UTC ]
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Publishers Creating Facebook Instant Articles Can Now Simultaneously Work on Google AMP (Apple News Soon)

The software-development kit for Facebook's Instant Articles media-rich, quick-loading stories from publishers now supports Google AMP, and the social network said support for Apple News is on the way. Partner engineering director Piyush Mangalick said in a Facebook Media blog post that an... Continue reading at AdWeek

[ AdWeek | 2017-05-25 00:00:00 UTC ]
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Independent and Independent on Sunday print closures confirmed

Owner Evgeny Lebedev says last print editions of newspapers will appear in late March as i title sold to Johnston PressEvgeny Lebedev has confirmed that the Independent and Independent on Sunday will cease printing, with the last editions to be published in late March.Lebedev, who also confirmed... Continue reading at The Guardian

[ The Guardian | 2016-02-12 00:00:00 UTC ]
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Penthouse magazine plans to expand its website and move offices to L.A.

Adult magazine Penthouse will expand its website to include daily updates and more interactive content as traditional print publications continue to pivot to growing online readership. ------------FOR THE RECORD4:25 p.m.: An earlier version of this story said Penthouse would close its print... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-01-20 00:00:00 UTC ]
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Sony to close Reader store and move users to Kobo's ebook platform in 'late March'

With its eye firmly fixed on a return to profitability, Sony's been making extensive cuts to its business arms in recent days (bye bye, VAIO!). So it's no surprise the company would train that cost-cutting eye onto another underperforming unit -- its... Continue reading at Engadget

[ Engadget | 2014-02-06 00:00:00 UTC ]
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Asus' new PC convertible can switch between Windows and Android in five seconds

LAS VEGAS—PC maker Asus is taking the Windows-Android hybrid concept to another level with a convertible laptop that can switch between the two OSes with the click of an on-screen button. The Asus Transformer Book Duet TD300 comes as a 13.3-inch notebook with a detachable keyboard, which when... Continue reading at PC World

[ PC World | 2014-01-07 00:00:00 UTC ]
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Keep Your Social Networking Out Of My Book

These days there's something extra revitalizing about cracking open a book. I don't just mean in a strictly geektastic, hooray–for–reading kind of way. I mean, it's actually mentally refreshing. For those of us who live online, there's no better way to wrap up a hyper–connected day of status... Continue reading at Fast Company

[ Fast Company | 2013-09-14 00:00:00 UTC ]
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Thank you, JK Rowling

Sometime ago, I pledged to wait on reading the Harry Potter series until it came out as ebooks. I was ready and willing for October's planned debut on Google Books, but that was cancelled last minute. What happened instead mindboggles. In late March, author JK Rowling opened the Pottermore Shop... Continue reading at Betanews

[ Betanews | 2012-04-22 00:00:00 UTC ]
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Aquafadas: Easy to Build Interactive Apps

Aquafadas, a French digital publishing company, has launched a platform that allows publishers to build multimedia apps for children’s books, comics, magazines, and newspapers. Using Aquafadas’s Ave AppFactory desktop application and Adobe InDesign, publishers can produce apps that offer a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-30 00:00:00 UTC ]
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