Flummoxed by the 'Broken' Ad-Supported Publishing Model, Medium Slashes Staff

Medium, the online publishing company started by Twitter co-founder Ev Williams, is changing its business model and cutting a third of its staff.The company, which has raised $132 million in venture capital from investors including Greylock Partners and Andreessen Horowitz, relied on the same model as other media companies to make money: placing ads on articles. In a blog post Wednesday, Mr. Williams called that model "broken," because it serves the goals of corporations and not the readers of content."We are shifting our resources and attention to defining a new model for writers and creators to be rewarded, based on the value they're creating for people," Mr. Williams wrote. "And toward building a transformational product for curious humans who want to get smarter about the world every day." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-01-05 00:00:00 UTC ]

Other news stories related to: "Flummoxed by the 'Broken' Ad-Supported Publishing Model, Medium Slashes Staff"


OpenAI will now use content from Wired, Vogue and The New Yorker in ChatGPT's responses

Condé Nast, the media conglomerate that owns publications like The New Yorker, Vogue and Wired, has announced a multi-year partnership OpenAI to display content from Condé Nast titles in ChatGPT as well as SearchGPT, the company’s prototype AI-powered search engine. The partnership comes amid... Continue reading at Engadget

[ Engadget | 2024-08-20 19:30:57 UTC ]
More news stories like this


In hard times for media companies, these people are working to bolster Indigenous news coverage in Sask.

Times are hard for print media in Saskatchewan. This is true for Indigenous-focused news outlets just like any other. But some are adapting to change and hoping to inspire the next generation of Indigenous journalists. Continue reading at CBC

[ CBC | 2024-08-19 10:00:00 UTC ]
More news stories like this


Why media companies are still hybrid, four years since the pandemic started

Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Continue reading at Digiday

[ Digiday | 2024-03-22 04:01:00 UTC ]
More news stories like this


How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
More news stories like this


Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this


Newsroom unions’ return to office negotiations heat up as fall approaches

With the summer season winding down, media companies like The New York Times and Hearst are beginning to push employees to work from the office more regularly, reigniting media unions' years-long efforts to organize around the issue.  Continue reading at Digiday

[ Digiday | 2023-08-28 04:01:00 UTC ]
More news stories like this


Amazon removes books ‘generated by AI’ for sale under author’s name

Jane Friedman claims she had to fight against Amazon’s refusal to remove the misattributed titles because she had not trademarked her nameFive books for sale on Amazon were removed after author Jane Friedman complained that the titles were falsely listed as being written by her. The books, which... Continue reading at The Guardian

[ The Guardian | 2023-08-09 14:28:36 UTC ]
More news stories like this


Why media investors are saying publishing company VC funding slowdown is a good thing

The venture capital market is slowing -- and while that might be a good thing for some investors, it'll likely be more difficult for media companies to raise capital. Continue reading at Digiday

[ Digiday | 2022-11-10 05:01:00 UTC ]
More news stories like this


Media Briefing: What Axios’ sale says about the valuation of digital media companies

In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies. The post Media Briefing: What Axios’ sale says about the valuation of digital media companies appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-08-11 04:01:00 UTC ]
More news stories like this


Media measurement uncertainty—tracking TV, social and digital

How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age

[ Advertising Age | 2022-08-10 12:08:43 UTC ]
More news stories like this


IAB NewFronts 2022—Amy Poehler gets a Twitch lesson and Snap makes a Cameo

Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the... Continue reading at Advertising Age

[ Advertising Age | 2022-05-03 23:15:06 UTC ]
More news stories like this


‘Big steps’: Slowly, but surely French publisher Groupe Figaro’s attempts to diversify get traction

Publishers have been talking about diversification for as long as the tech companies have insisted they’re not media owners. The challenge for publishers, however, is moving beyond charging people to read content to make money. The post ‘Big steps’: Slowly, but surely French publisher Groupe... Continue reading at Digiday

[ Digiday | 2022-04-13 04:01:00 UTC ]
More news stories like this


News Publisher Grid Aims to Differentiate Itself Through Its Interconnected Approach

Digital news publisher Grid debuted Wednesday with a series of stories, such as its intersectional report on the misinformation surrounding Covid vaccines and pregnancy, that reflect the multidisciplinary approach that it hopes to make its signature. Its launch comes amidst an explosion of new... Continue reading at AdWeek

[ AdWeek | 2022-01-13 15:27:57 UTC ]
More news stories like this


Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this


Question of the Day: The state of the holiday season for publishers

The Digiday Publishing Summit brought leaders in the world of media companies together with the platform and technology partners that work with them. Across the course of three days in Miami, in September 2021, experts and executives framed the state of publishing — identifying trends and next... Continue reading at Digiday

[ Digiday | 2021-10-19 01:00:00 UTC ]
More news stories like this


High court casts doubt on media companies’ claim of not being responsible for defamatory comments on social media posts

News Corp and Fairfax Media challenge ruling they are liable for defamatory comments on their Facebook postsThe high court has cast doubt on media companies’ claims that they are not responsible for defamatory comments on their social media posts. Fairfax Media and News Corp have taken the... Continue reading at The Guardian

[ The Guardian | 2021-05-18 07:19:27 UTC ]
More news stories like this


AT&T acquires Canada's You.i TV to bolster efforts to get HBO Max into more markets

AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement.  Terms were not... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
More news stories like this


Nielsen’s Surprise National OOH Measurement Delay Throws Another Wrench Into Upfront Talks

During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing... Continue reading at AdWeek

[ AdWeek | 2020-07-10 15:04:30 UTC ]
More news stories like this


Leigh Stein’s ‘Self Care’ chronicles the rise and reckonings of the girlboss era

The author’s debut novel presciently captures the girlboss era right as it seems to be coming to an end. Whether you loved them or hated them, few entrepreneurs generated more buzz in the 2010s than so-called “girlbosses”—young, mostly white, female founders who disrupted industries including... Continue reading at Fast Company

[ Fast Company | 2020-06-30 05:00:00 UTC ]
More news stories like this


Unemployed NYC Booksellers Launch Online Bookstore

More than a dozen out-of-work booksellers in New York City have launched The Bookstore at the End of the World on Bookshop.org, to "make money doing what they do best." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-25 04:00:00 UTC ]
More news stories like this