Publishers Have to Pay Up to Track Their Audiences on Distributed Platforms

Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling ads against them there instead of just linking back to their own sites.Not wanting to undermine the apparent size of their audiences, publishers have taken comfort in promises that their traffic on these platforms would count toward audience measurement tallies from third-party companies such as ComScore. But some have been disappointed to find that "keeping" the traffic they earn that way comes at an additional cost.There are unique technical challenges to implenting ComScore tracking on each specific platform, and publishers are being asked to underwrite the extra services. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-03-02 00:00:00 UTC ]
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‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video

"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-18 00:00:00 UTC ]
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Rebuck pays tribute to 'writer's publisher' Stephen Johnson

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[ The Bookseller | 2019-01-05 00:00:00 UTC ]
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Online Distribution Platform Ganxy to Close

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[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
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Digiday Research: YouTube is the easiest platform for European publishers to monetize

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[ Digiday | 2018-11-21 00:00:00 UTC ]
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[ Digiday | 2018-11-14 00:00:00 UTC ]
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How publishers inflate audience numbers

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[ Digiday | 2018-09-26 00:00:00 UTC ]
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[ Digiday | 2018-09-25 00:00:00 UTC ]
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Publishers Haven’t Fully Embraced Data, and It’s Deterring Potential Audiences

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EU copyright law may force tech giants to pay billions to publishers

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[ The Guardian | 2018-09-12 00:00:00 UTC ]
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Women in Publishing reactivates, schedules pay gap meeting

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[ The Bookseller | 2018-08-02 00:00:00 UTC ]
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For news publishers, smart speakers are the hot new platform

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