While Boston sports fans robbed of the chance to indulge in their third victory parade in the last 230 days were devastated by the way the 2019 Stanley Cup Final closed out, advertisers who took the plunge in Game 7 couldn’t have been more pleased with Wednesday night’s results. According to... Continue reading >> [ Source: Advertising Age | 2019-06-14 08:00:00 UTC ]
The liquidation specialist Gordon Brothers Group and the financial services and media company Bloomberg L.P. have both expressed interest in the beleaguered retailer, which filed for bankruptcy last month. Continue reading >> [ Source: Publishers Weekly | 2016-07-19 00:00:00 UTC ]
For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading >> [ Source: AdWeek | 2016-06-08 00:00:00 UTC ]
Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading >> [ Source: AdWeek | 2015-09-21 00:00:00 UTC ]
The CW has finished its upfront sales, making Fox the last man standing in this year's ad sales bazaar. Volume for the network was down slightly (as it has been everywhere but NBCU, this season's first-place finisher), with CPM bumps up between three and four percent, said a source familiar with... Continue reading >> [ Source: AdWeek | 2014-06-25 00:00:00 UTC ]
Hearst Corp. had record revenue and profits in 2013, when it marked the fourth year in a row of growth on both fronts since the 2008 recession, Steven Swartz said in a New Year’s letter to employees recapping the year he took over as chief executive. Swartz, formerly the head of Hearst’s... Continue reading >> [ Source: AdWeek | 2014-01-02 00:00:00 UTC ]
If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading >> [ Source: AdWeek | 2012-11-21 00:00:00 UTC ]