#selling point

Publishing news tagged with #selling point


Movie ad seller National CineMedia launching high-end theater network LuxeNet

In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-24 14:06:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #late 1990s #record-breaking year #selling point #great job


To Restore Faith in Democracy, The Purple Project Calls on Magazines

The Purple Project for Democracy, a non-partisan coalition, campaign and movement, is looking turning to magazines to help initiate a national branding campaign. “When we started this almost 17 months ago, we saw some eye-rolling,” says Purple co-founder Bob Garfield, who is also co-host of... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-07-16 19:13:28 UTC ]
More news stories like this | News stories tagged with: #selling point


Time Inc. Acquires Ad-Tech Company Adelphic to Beef Up Programmatic Advertising

As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at 'AdWeek'

[ AdWeek | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past couple #premium content #selling point


News Corp is testing a homegrown content recommendation tool

News Corp is testing a content-recirculation widget that lets several of its publications including The Wall Street Journal share their articles on each other’s sites. With the so-called Project Hamilton, the publisher is seeking to keep readers on its sites longer. Other publishers are turning... Continue reading at 'Digiday'

[ Digiday | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling point #boost engagement #publications including #entice readers


Amazon announces Fire HD 8 with quad-core processor and 12-hour battery life

Today, Amazon reveals details of the latest addition to its Fire range of tablets, the Fire HD 8. As the name would suggest, this is an 8-inch tablet and the key selling point is the fact that it is absolutely dirt cheap. Of course, this is not its only selling point: there's also 12 hours of... Continue reading at 'Betanews'

[ Betanews | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading ebooks #selling point #latest addition #quad-core processor


New mobile app for Milwaukee taxis challenges disruptive competitors

Facing industry pressure from mobile ride-booking applications Uber Technologies Inc. and Lyft Inc., American United Taxi Services is pushing back with an app of its own. "TAXIMKE" is designed with its competitors' concept in mind: order, book and track a taxi through your smartphone. Unlike... Continue reading at 'Silicon Valley Business Journal'

[ Silicon Valley Business Journal | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling point #credit card #pushing back #mobile app


Has Social Media Made Search-Driven Publishing Less Relevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at 'AdWeek'

[ AdWeek | 2012-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smart strategy #specific characters #fans react #team monitors #founders left #horizon media #selling point #necessarily viewed


Has Social Media Made Search-Driven Publishing Irrelevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at 'AdWeek'

[ AdWeek | 2012-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smart strategy #specific characters #fans react #team monitors #founders left #horizon media #selling point #necessarily viewed