#selling point

Publishing news tagged with #selling point


60 Wall St. secures new mortgage at a steep price, proceeds with redevelopment

The owners of 60 Wall St. yesterday announced they refinanced the office tower’s $575 million mortgage at a substantially higher interest rate, paving the way for redevelopment of the empty building with a distinctive public lobby.“60 Wall will be redeveloped to today’s standards and will... Continue reading >>
[ Source: Crains New York | 2024-05-02 17:53:38 UTC ]

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How Publishers Make Old Books New Again

Pluck any classic novel from a bookstore shelf and it will most likely feature an introduction by a contemporary writer. Especially inspired pairing of authors can imbue an old text with new relevance, highlight its enduring influence, or even become a new selling point for a backlist title. Continue reading >>
[ Source: Publishers Weekly | 2022-12-09 05:00:00 UTC ]

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Movie ad seller National CineMedia launching high-end theater network LuxeNet

In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading >>
[ Source: Advertising Age | 2019-07-24 14:06:00 UTC ]

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To Restore Faith in Democracy, The Purple Project Calls on Magazines

The Purple Project for Democracy, a non-partisan coalition, campaign and movement, is looking turning to magazines to help initiate a national branding campaign. “When we started this almost 17 months ago, we saw some eye-rolling,” says Purple co-founder Bob Garfield, who is also co-host of... Continue reading >>
[ Source: Folio Magazine | 2019-07-16 19:13:28 UTC ]

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Time Inc. Acquires Ad-Tech Company Adelphic to Beef Up Programmatic Advertising

As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading >>
[ Source: AdWeek | 2017-01-24 00:00:00 UTC ]

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News Corp is testing a homegrown content recommendation tool

News Corp is testing a content-recirculation widget that lets several of its publications including The Wall Street Journal share their articles on each other’s sites. With the so-called Project Hamilton, the publisher is seeking to keep readers on its sites longer. Other publishers are turning... Continue reading >>
[ Source: Digiday | 2016-09-23 00:00:00 UTC ]

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Amazon announces Fire HD 8 with quad-core processor and 12-hour battery life

Today, Amazon reveals details of the latest addition to its Fire range of tablets, the Fire HD 8. As the name would suggest, this is an 8-inch tablet and the key selling point is the fact that it is absolutely dirt cheap. Of course, this is not its only selling point: there's also 12 hours of... Continue reading >>
[ Source: Betanews | 2016-09-08 00:00:00 UTC ]

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New mobile app for Milwaukee taxis challenges disruptive competitors

Facing industry pressure from mobile ride-booking applications Uber Technologies Inc. and Lyft Inc., American United Taxi Services is pushing back with an app of its own. "TAXIMKE" is designed with its competitors' concept in mind: order, book and track a taxi through your smartphone. Unlike... Continue reading >>
[ Source: Silicon Valley Business Journal | 2014-06-26 00:00:00 UTC ]

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Has Social Media Made Search-Driven Publishing Less Relevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading >>
[ Source: AdWeek | 2012-02-06 00:00:00 UTC ]

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Has Social Media Made Search-Driven Publishing Irrelevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading >>
[ Source: AdWeek | 2012-02-06 00:00:00 UTC ]

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