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Pluck any classic novel from a bookstore shelf and it will most likely feature an introduction by a contemporary writer. Especially inspired pairing of authors can imbue an old text with new relevance, highlight its enduring influence, or even become a new selling point for a backlist title. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
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#selling point
#backlist title
#bookstore
#publishers make
In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-24 14:06:00 UTC ]
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#great job
#selling point
#record-breaking year
#late 1990s
#nielsen
The Purple Project for Democracy, a non-partisan coalition, campaign and movement, is looking turning to magazines to help initiate a national branding campaign. “When we started this almost 17 months ago, we saw some eye-rolling,” says Purple co-founder Bob Garfield, who is also co-host of... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-16 19:13:28 UTC ]
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#selling point
#community members
As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at 'AdWeek'
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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#selling point
#premium content
#past couple
News Corp is testing a content-recirculation widget that lets several of its publications including The Wall Street Journal share their articles on each other’s sites. With the so-called Project Hamilton, the publisher is seeking to keep readers on its sites longer. Other publishers are turning... Continue reading at 'Digiday'
[ Digiday | 2016-09-23 00:00:00 UTC ]
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#entice readers
#publications including
#boost engagement
#selling point
Today, Amazon reveals details of the latest addition to its Fire range of tablets, the Fire HD 8. As the name would suggest, this is an 8-inch tablet and the key selling point is the fact that it is absolutely dirt cheap. Of course, this is not its only selling point: there's also 12 hours of... Continue reading at 'Betanews'
[ Betanews | 2016-09-08 00:00:00 UTC ]
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#quad-core processor
#latest addition
#selling point
#reading ebooks
Facing industry pressure from mobile ride-booking applications Uber Technologies Inc. and Lyft Inc., American United Taxi Services is pushing back with an app of its own. "TAXIMKE" is designed with its competitors' concept in mind: order, book and track a taxi through your smartphone. Unlike... Continue reading at 'Silicon Valley Business Journal'
[ Silicon Valley Business Journal | 2014-06-26 00:00:00 UTC ]
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#mobile app
#pushing back
#credit card
#selling point
The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at 'AdWeek'
[ AdWeek | 2012-02-06 00:00:00 UTC ]
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#necessarily viewed
#selling point
#horizon media
#founders left
#team monitors
#fans react
#specific characters
#smart strategy
The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at 'AdWeek'
[ AdWeek | 2012-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#necessarily viewed
#selling point
#horizon media
#founders left
#team monitors
#fans react
#specific characters
#smart strategy