Has Social Media Made Search-Driven Publishing Less Relevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000 freelancers who produce secondary content on sites like Yahoo Sports and OMG, but advertisers say they haven’t heard about it in more than a year. Meanwhile, AOL’s Seed project is essentially in limbo. In fact, visitors to Seed.com are currently greeted with the message "We are in the process of reformatting Seed.com and new assignments are currently on hold." In a statement, AOL said it has reduced the number of Seed freelancers “as we evaluate how best to integrate its strengths within [the company].” And then there’s Demand Media, which pioneered the practice of churning out thousands of articles based on Google search data. Last week, three of Demand’s founders exited, a year after its underwhelming IPO. Its signature property, eHow.com, is still massive (around 50 million unique users) but has lost about 10 million users since Google adjusted its algorithm to weed out low-quality content. Demand has very publicly pivoted to celebrity-centric content and splashier design to attract advertisers. Typef.com, a site built around Tyra Banks, is just building its audience, while Livestrong.com, a health site backed by Lance Armstrong, has seen traffic climb by 19 percent over the past... Continue reading at 'AdWeek'

[ AdWeek | 2012-02-06 00:00:00 UTC ]
News tagged with: #necessarily viewed #selling point #horizon media #founders left #team monitors #fans react #specific characters #smart strategy

Other Publishing stories related to: 'Has Social Media Made Search-Driven Publishing Less Relevant?'


Has Social Media Made Search-Driven Publishing Irrelevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at AdWeek

[ AdWeek | 2012-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smart strategy #specific characters #fans react #team monitors #founders left #horizon media #selling point #necessarily viewed


Digital Publishing: To Stop Misinformation From Spreading, Journalists Shouldn’t Fall Down the Social Media Rabbit Hole

By this point, the phrase “fake news” has become as ubiquitous in newsrooms as “election night pizza.” It’s a term Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-19 07:00:42 UTC ]
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Political Publishing: Byline Media Launches Its New Issues-Driven Press

Established to let journalists publish books quickly about current political issues, the UK's independent press Byline Media will feature its first book–on responses to injustice–at its annual festival opening Friday. The post Political Publishing: Byline Media Launches Its New Issues-Driven... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-23 00:00:00 UTC ]
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Talking About the ‘New Influencers’: Social Media Specialists and Canadian Publishing

The 'new influencers,' a panel in Montréal's professional program asserted, are the ones who can reach consumer-readers where they live. The post Talking About the ‘New Influencers’: Social Media Specialists and Canadian Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-27 00:00:00 UTC ]
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Voice Search Changes Media Buying, Attribution, Publishing

Advertising has traditionally been one of two types: interruptive, like TV and radio, and in-content, like newspaper or most digital. Digital has been driven by in-content, but because of voice search, much of digital's paradigm may be forced to become interruptive. This could mean a massive... Continue reading at Advertising Age

[ Advertising Age | 2017-08-30 00:00:00 UTC ]
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How Thought Catalog Uses Social Media Data To Drive Book Publishing

Chris Lavergne, publisher of Thought Catalog Books, knows what his social data is saying: Create 'an experience that isn't efficient—that's anti-efficient.' The post How Thought Catalog Uses Social Media Data To Drive Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-04-12 00:00:00 UTC ]
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At Industry Conference, Publishers Vent About Power of Social Media Companies

The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age

[ Advertising Age | 2016-09-09 00:00:00 UTC ]
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Day in the life: What a publisher social media manager does

Being a social media manager involves more than tweeting, apparently. Hayley Saltzman works at Bustle in the role and revealed that her job is more strategic and planning tweets, Facebook posts and Instagram pictures. She tells Digiday that she figures out how to bring traffic into the site and... Continue reading at Digiday

[ Digiday | 2016-02-03 00:00:00 UTC ]
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Social Media Censorship in Bangladesh Hints at Long-Term Problems for Publishers

Two weeks have passed since the government in Bangladesh blocked access to Facebook, WhatsApp, Viber, and other social media sites. In Dhaka, some people have crowded into hotel lobbies to access private networks, while others are gaining access thro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-03 00:00:00 UTC ]
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Publishers stress authenticity is key to social media success

Publishers should help authors to identify their digital skills, but social media is “not the most important thing”, writers and industry insiders have told The Bookseller. Authors should feel comfortable with any digital activity they are asked to undertake, using tweeting, blogging and other... Continue reading at The Bookseller

[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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Indian journalists protest at publisher's social media demands

Give us your Facebook and Twitter passwords, says Times of India company Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-28 00:00:00 UTC ]
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National Geographic Ranked No. 1 in Social Media Among Publishers

National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter... Continue reading at AdWeek

[ AdWeek | 2014-08-18 00:00:00 UTC ]
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Time To Unpackage: Publishing In The Age Of Social Media

Social media is young and its impact on news publishing is still unfolding. It’s unlikely that sharing and commenting will be the only major trends to emerge from the social revolution. News publishers, already beset by extraordinary change ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-30 00:00:00 UTC ]
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Social Traffic Worth Less to Publishers Than Search

There’s no question that social media is becoming an increasingly important source of traffic for Web publishers, from articles and videos being shared among friends on Facebook to users following individual reporters on Twitter. But it turns out that social media referrals may be worth less to... Continue reading at AdWeek

[ AdWeek | 2011-04-15 00:00:00 UTC ]
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For Publishers, Who Are the Gatekeepers of Social Media?

Ten years ago, as the prospect of monetizing Web sites started becoming a reality for publishers, different departments butted heads over prime real estate: editorial wanted it for content; sales wanted it for advertising; marketing wanted it for promotion. Today, as the emphasis shifts away... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-20 00:00:00 UTC ]
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All Def Media, Daquan publisher IMGN Media are now co-producing original shows

All Def Media and IMGN Media are producing three unscripted shows that will be distributed on YouTube, Facebook, Snapchat and Instagram's IGTV. The post All Def Media, Daquan publisher IMGN Media are now co-producing original shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-19 00:00:00 UTC ]
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Canadian Publishing 2018: Is Diverse, Data-Driven Wattpad Publishing's Future?

The Canadian digital platform is using machine learning to discover what readers want. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Global Publishing Leaders 2016: China Education Publishing & Media

China Education Publishing & Media Group (China Education) was formed in December 2010 as a strategic merger to reshape educational publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Global Publishing Leaders 2016: Phoenix Publishing and Media Group

Phoenix Publishing and Media Group is one of the largest publishing groups in China. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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