Are viral traffic’s days numbered?

It may seem like the Internet was awash in posts about #thedress and, for that matter, runaway llamas, as of late. But a confluence of factors, from viewability to changing Facebook algorithms to falling CPMs, are making the economics of this kind of viral strategy a bit more complicated. "There's absolute pressure on publishers to weed that stuff out. Nobody wants junk traffic on their plan," said Horizon Media's Maikel O'Hanlon. The post Are viral traffic’s days numbered? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-03-09 00:00:00 UTC ]

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