#index exchange

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Index Exchange expands as ad tech consolidation looms

Index Exchange said Wednesday that it is hiring 200 staffers by the end of this year, bringing its total headcount to 520 and signaling growth even as the overpopulated ad-tech business continues to consolidate.The company says its expansion is not only happening without outside investors, but... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology company #index exchange #helps publishers


Facebook Seizes Header Bidding to Challenge Google in Programmatic Ad Sales

A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taking shape #moving forward #search giant #ad inventory #index exchange #audience network