#google amp

Publishing news tagged with #google amp


Digiday Research: Publishers rate YouTube’s revenue potential over other platforms’

Thirty percent of 122 publisher executives surveyed by Digiday said that YouTube is the platform that can provide the most meaningful long-term revenue opportunities for publishers. After YouTube, Facebook and Google AMP were second best, each with 24% of the vote. The post Digiday Research:... Continue reading at 'Digiday'

[ Digiday | 2019-06-03 04:01:26 UTC ]
More news stories like this | News stories tagged with: #google amp #revenue potential #digiday research


The Rundown: Google AMP has short-term appeal but potential long-term costs

Publishers, still smarting from blows inflicted by Facebook and its ever-changing news feed, have found some comfort in the warm embrace of Google. The post The Rundown: Google AMP has short-term appeal but potential long-term costs appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google amp


‘It doesn’t negate the negatives:’ Facebook’s Instant Articles update ignores revenue issues

Facebook has enhanced its SDK so publishers can design once and post articles across IA, Google AMP and Apple News, but this doesn't address publishers' main concerns of driving revenue. The post ‘It doesn’t negate the negatives:’ Facebook’s Instant Articles update ignores revenue issues... Continue reading at 'Digiday'

[ Digiday | 2017-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #driving revenue #main concerns #apple news #google amp #post articles


Facebook Just Lost a Big Battle to Google for Publishers

Facebook hasn't lost the war against Google for publishers' content, but it looks like it's losing one fight.The company said Thursday that it's created a software extension that lets publishers easily transfer content formatted for its Instant Articles to the No. 1 competition for mobile... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #load faster #widespread adoption #mobile readers #facebook hasn #google amp


Publishers are pleasantly surprised by Google AMP traffic

If some publishers are cooling on Facebook Instant Articles, they're bullish on Google AMP, the search engine’s answer to Instant Articles. Eight months in, AMP now represents 10 to 15 percent of publisher search traffic, which could help publishers wean themselves off volatile social traffic.... Continue reading at 'Digiday'

[ Digiday | 2016-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search engine #pleasantly surprised #google amp #post publishers


How Trinity Mirror raised its programmatic ad yields by 40 percent

Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield... Continue reading at 'Digiday'

[ Digiday | 2016-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #header bidding #google amp #trinity mirror


Publishers give mixed reviews so far to Google AMP

It's been three months since Google launched Accelerated Mobile Pages, its fast-loading article pages initiative, and publishers are giving mixed it reviews. Pages are loading faster, but some are seeing little traffic benefit. “I would love to see more widespread adoption,” said Slate vice... Continue reading at 'Digiday'

[ Digiday | 2016-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #widespread adoption #google amp


Facebook drives up to 7 times more traffic than Twitter. Get to know your social audience

Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at 'Digiday'

[ Digiday | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #google amp #distributed platforms #social channels #social audience


How European publishers are using Google AMP

Google's highly anticipated open-source code Accelerated Mobile Pages (AMP) has rolled out globally. Its core premise: to speed up page-load times on the mobile Web. Publishers across the pond, in Europe and beyond, have all been frantically AMP-coding article pages, and many are now running all... Continue reading at 'Digiday'

[ Digiday | 2016-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile web #amp pages #european publishers #running ads #google amp