Open Road Integrated Media’s Ignition program has substantially increased since the start of the pandemic, and profits for its partner publishers are on the rise. (Sponsored) Continue reading >> [ Source: Publishers Weekly | 2021-11-17 05:00:00 UTC ]
Premium publisher programmatic alliances have become a go-to move in Europe. The attraction for publishers is that they offer fraud-free, brand-safe environments at scale, and protect the yields of the partner publishers. Yet they can be a nightmare to pull off. The AOP's own alliance hasn't... Continue reading >> [ Source: Digiday | 2016-06-20 00:00:00 UTC ]
Social network already has 4bn views a day of its native clips, but helping their creators to make money is its next ambitionVideos uploaded directly to Facebook are watched more than 4bn times a day according to the social network. Now it wants their uploaders to be able to make money from... Continue reading >> [ Source: The Guardian | 2015-07-02 00:00:00 UTC ]