#brand-safe environments

Publishing news tagged with #brand-safe environments

Page 1 of 1 pages

UK programmatic publisher alliance struggles to launch

Premium publisher programmatic alliances have become a go-to move in Europe. The attraction for publishers is that they offer fraud-free, brand-safe environments at scale, and protect the yields of the partner publishers. Yet they can be a nightmare to pull off. The AOP's own alliance hasn't... Continue reading at 'Digiday'

[ Digiday | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #partner publishers #brand-safe environments #start trading

The Real Victims of Ad Fraud Might Surprise You

Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google, half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements. While the costs to advertisers might be... Continue reading at 'Advertising Age'