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There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-06-11 04:03:29 UTC ]
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No one can argue that publishing hasn't gone through monumental changes, which is especially seen over the course of 2018 with the many print publications that shuttered this year, like Glamour, or at the very least drastically reduced their print schedules, like Seventeen. There was also the... Continue reading at 'AdWeek'
[ AdWeek | 2018-12-28 00:00:00 UTC ]
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Technology, quality content, and risk-taking were the top lessons from this year's American Magazine Media Conference. The post Taking Risks and Moving Forward: Lessons From AMMC 2017 appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2017-02-10 00:00:00 UTC ]
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Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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#programmatic buying
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Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google, half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements. While the costs to advertisers might be... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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In Latin America, ebooks are a huge opportunity for governments to provide their citizens with access to quality content while overcoming the problem of distribution. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2012-11-28 00:00:00 UTC ]
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