From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of you who couldn't join us at the Folio:... Continue reading >> [ Source: Folio Magazine | 2019-11-13 19:04:28 UTC ]
For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading >> [ Source: AdWeek | 2016-06-08 00:00:00 UTC ]
A higher proportion of the UK population reads books on a weekly basis than in France or Germany... Continue reading >> [ Source: The Bookseller | 2014-09-23 00:00:00 UTC ]
A dirty truth, especially for would-be publishers of books on housecleaning: Despite the “innovations” in cleaning products that companies offer up on a weekly basis, cleanliness almost always comes down to a solution of distilled white vinegar and a fresh rag. To print anything truly new on... Continue reading >> [ Source: Slate | 2014-03-05 00:00:00 UTC ]