The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-05-05 00:00:00 UTC ]
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Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media. Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
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Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at AdWeek
[ AdWeek | 2013-12-23 00:00:00 UTC ]
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A Switzerland-based standards group wants to stop the madness of having a different charger for every laptop, and will publish a technical specification for universal laptop chargers early next year. The specification from the International Electrotechnical Commission will cover “a wide range of... Continue reading at PC World
[ PC World | 2013-12-18 00:00:00 UTC ]
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Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
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Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a... Continue reading at Advertising Age
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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#people talk
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IBM is alleging that Twitter has infringed on its patents, including one that would seem to give the computing giant status as an inventor of online advertising.Revealed in a Twitter filing to the Securities and Exchange Commission this morning, IBM is claiming that Twitter has infringed on at... Continue reading at Advertising Age
[ Advertising Age | 2013-11-05 00:00:00 UTC ]
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Baker & Taylor, best known for serving the library market, is working to up its business with independent booksellers in a series of initiatives overseen by David Cully, who was hired by the company six years ago as executive v-p of merchandising and president of retail sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-02 00:00:00 UTC ]
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Amazon MatchBook, which lets customers who've previously bought the print edition of a book from Amazon score a digital copy on the cheap, is now open for business. Months in the making, the new service is a bold plan by Amazon to convert the world's stacks and stacks of books into digital... Continue reading at PC World
[ PC World | 2013-10-30 00:00:00 UTC ]
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#big push
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As he looks out on spectacular palm tree-lined fairways bordered by crashing waves on any number of golf courses he regularly frequents in his beloved home state of Hawaii, Dennis Francis often thinks about how his favorite pastime is so much like th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-29 00:00:00 UTC ]
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#honolulu star-advertiser
Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But the format is facing growing pains. “Agencies aren’t ready to turn on a dime and do this,” Rey... Continue reading at AdWeek
[ AdWeek | 2013-10-21 00:00:00 UTC ]
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#missed opportunities
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Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created their own private exchanges and are c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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McDonald's just might become the country's largest children's book publisher for the month of November.The chain, which typically offers toys in its kids meals, will package four original children's books carrying a nutritional message Nov. 1 through Nov. 14 with its Happy Meals, the beginning... Continue reading at Advertising Age
[ Advertising Age | 2013-10-09 00:00:00 UTC ]
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As a premium content publisher with unprecedented reach and coverage across the upper Midwest, Star Tribune has attracted the largest online readership of any Minnesota media brand—and the advertisers seeking to connect with that audience. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers... Continue reading at Advertising Age
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
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Apple, Dropbox, Facebook, Google, Mozilla, Reddit, Tumblr, Twitter, Yahoo and other tech companies today sent a letter to the heads of the U.S. Senate and House Judiciary Committees in support of proposed legislation that would allow them to publish statistics about secret national security... Continue reading at AllThingsD
[ AllThingsD | 2013-09-30 00:00:00 UTC ]
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For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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Here is some good news for marketers: More consumers trust advertising compared with six years ago, according to a new report from Nielsen that polled people in 58 countries.While word-of-mouth recommendations remain a brand's best friend by far, confidence in various forms of paid advertising... Continue reading at Advertising Age
[ Advertising Age | 2013-09-25 00:00:00 UTC ]
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#newspaper advertising
#fell slightly
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Cloud storage locker Dropbox has joined Google, Microsoft, Yahoo, LinkedIn and Facebook in their quest for permission to publish the number of data requests they have received from the U.S. government, and the number of users affected by those requests. Dropbox filed a brief with the U.S.... Continue reading at PC World
[ PC World | 2013-09-24 00:00:00 UTC ]
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More than half of marketer and agency professionals surveyed by Advertiser Perceptions predicted they would increase ad spending in digital media during the next 12 months, far more than the share predicting the same for traditional channels such as cable TV (31%), broadcast TV (20%), magazines... Continue reading at Advertising Age
[ Advertising Age | 2013-09-24 00:00:00 UTC ]
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It's the last week to pitch your stories and book advertising in our printed Frankfurt Book Fair Show Daily issues running October 8-11. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-12 00:00:00 UTC ]
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