Private exchanges are still a good way for publishers to get in on the programmatic action. The post Setting Up Your Own Private Ad Exchange appeared first on Folio:. Continue reading >> [ Source: Folio Magazine | 2016-01-08 00:00:00 UTC ]
Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created their own private exchanges and are c ... Continue reading >> [ Source: Editor & Publisher | 2013-10-15 00:00:00 UTC ]
Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet rope approach will keep keep bargain buyers out. Here's a similar approach from mobile ad startup Medialets, which has created an exchange... Continue reading >> [ Source: AllThingsD | 2012-01-10 00:00:00 UTC ]