#makes sense

Publishing news tagged with #makes sense


Trade Show Organizers Respond to the Coronavirus Outbreak

The 55th annual National Magazine Awards, originally set for Thursday, have been pushed to a to-be-determined date later in the Spring, the American Society of Magazine Editors said Monday. A mere three days before the event, the timing of the announcement—in which ASME cited the "near-certain... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-10 17:17:20 UTC ]
More news stories like this | News stories tagged with: #makes sense #travel ban #covid-19 outbreak #educational programs #global community


Oprah’s Book Club drops My Dark Vanessa as a pick because of Twitter controversy.

After the massive blowback from its selection of American Dirt—a book about the migrant experience widely denounced for having very little connection to the migrant experience (or to Mexico, where the book is set)—it makes sense that Oprah’s Book Club would make future selections more... Continue reading at 'Literrary Hub'

[ Literrary Hub | 2020-03-05 17:20:51 UTC ]
More news stories like this | News stories tagged with: #book club #makes sense #dark vanessa


People Magazine’s Newest Engagement Play Is Texting Readers Directly

You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
More news stories like this | News stories tagged with: #makes sense #editorial content #push notifications #digital strategy


Nestlé Is Doubling Down on Ad Tech

Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at 'AdWeek'

[ AdWeek | 2019-11-13 11:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #ad spend #makes sense #recently unveiled #ad tech


7 Novels Set in Toronto

In the popular imagination, the idea of Canadian literature is overwhelmingly dominated by imposing landscapes: the vast emptiness of the prairies, a cruel wilderness that tests the limits of human survival. It makes sense that such settings would loom large––many of the country’s most... Continue reading at 'Electric Literature'

[ Electric Literature | 2019-08-26 11:00:08 UTC ]
More news stories like this | News stories tagged with: #canadian literature #makes sense #popular imagination #electric literature


How Google is rewriting the rules of ad auctions

Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-28 07:00:00 UTC ]
More news stories like this | News stories tagged with: #good read #digital advertising #makes sense #made sense


'Zine scene thriving at Hamilton Zinefest

If you need some weird ideas in your life, the Hamilton Zinefest is a good place to start. The annual gathering of creatives and their endeavours took place on Saturday in the Meteor Theatre. It was a hustling, bustling marketplace of artists, writers, poets, collectors and those with decidedly... Continue reading at 'Stuff'

[ Stuff | 2018-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #makes sense #annual gathering


'How to Switch a Country Off': Wired's New Cyberattack Cover Is Scary-Perfectly Timed

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Wednesday, June 28:Today's accidental theme is ... print media. Seriously. Though faithful readers of this daily media scan know that it's not unusual for me to offer a glimpse of a newspaper front page or magazine... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #makes sense #media roundup #media guy


The 5 Books On Bill Gates’s Summer Reading List–From Jimmy Carter To Trevor Noah

If you are worried your beach reads might be a little too easy this summer, Gates has some more heady suggestions for you. As one of the world’s top philanthropists, perhaps it makes sense that Bill Gates is treating beach reading like an intellectual cause: Each year, he offers up his list of... Continue reading at 'Fast Company'

[ Fast Company | 2017-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #makes sense #beach reads #trevor noah #jimmy carter #bill gates


Snapchat Is Now Pitching Brands on Sequential Video Ads

Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at 'AdWeek'

[ AdWeek | 2017-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #makes sense #real estate #horizon media #business development


Facebook Is Expanding Its Burgeoning Ad Network to the Mobile Web

Facebook is expanding its ad network from just third-party apps to the mobile Web. The Menlo Park, Calif.-based company will begin making its Facebook Audience Network available for publishers and advertisers outside of publishers' native apps. The Audience Network for the mobile Web will... Continue reading at 'AdWeek'

[ AdWeek | 2016-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web properties #makes sense #news sites #elite daily #mediation services


Facebook Expands Mobile Video Feature That Helps Content Creators Make Money

In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #super bowl #makes sense #platform level #jet blue #taco bell


Rimowa Reprises An Aviation Classic, The Junkers F13

But it's not airborne—yet.Flying and suitcases go hand in hand, so it makes sense that the German luxury luggage brand Rimowa has added an airplane to its arsenal of goods. But instead of designing a sleek contemporary craft from scratch, the company took a page from the history books and... Continue reading at 'Fast Company'

[ Fast Company | 2015-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #history books #makes sense


‘Look at Me': The first-ever Instagram book is a self-help guide for brands

You’ve read books in print. You might have read books online or on a mobile device. But until now you probably haven't read a book on Instagram. Jason Sperling, executive creative director at agency RPA, today began publishing his new 160-page book, “Look at Me When I'm Talking to You,”... Continue reading at 'Digiday'

[ Digiday | 2015-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #makes sense #mobile device #brands appeared


Outside Magazine’s Executive Editor Explains His Move to the Business Side

Sam Moulton talks about his switch to content marketing director—and why it makes sense. The post Outside Magazine’s Executive Editor Explains His Move to the Business Side appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #makes sense #business side


Why Europe’s publishers have embraced programmatic co-ops

As Google and Facebook control an increasing amount of ad spend, publishers realize that the only way they can stay competitive is to join forces. Enter the programmatic co-op, which Europe's publishers see as a way to combine both their audiences and data. It's all about scale. Buyers,... Continue reading at 'Digiday'

[ Digiday | 2015-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #makes sense #czech republic #join forces #stay competitive #ad spend


These Were Tumblr's Top 20 Sponsored Posts of 2014

Since Tumblr first introduced in-stream sponsored posts in Spring 2013, more than 300 paid advertisers have gotten on board. The brand publishers contribute to an ecosystem of content creators and users who have posted more than 98.4 billion items, at an average rate of 83.3 million posts a day.... Continue reading at 'AdWeek'

[ AdWeek | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company decided #marketing director #time spent #makes sense


Big Rights Deals for Barcelona Author’s Debut Novel

The 26 rights deals for Milena Busquets' short debut novel have raised eyebrows — but looking at the author's passion and personal history, it makes sense The post Big Rights Deals for Barcelona Author’s Debut Novel appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2014-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #makes sense #personal history


Direct-to-Digital Christian Fiction Picks Up Steam

Since digital publishing is perfect for serializing fiction almost as fast as authors can finish their latest installment, it makes sense that Christian publishers exploring that developing space are also making things up as they go along. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #making things #makes sense #latest installment #digital publishing


Strange Ads Promote an Author Who Isn't Real and a Book That Doesn't Exist

IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at 'AdWeek'

[ AdWeek | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #makes sense #fifty shades #wall street