Axel Springer pushes for transparency in its programmatic advertising

The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-05-05 00:00:00 UTC ]
News tagged with: #programmatic advertising #brand safety

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Data Shot: Condé Nast Boasts Most Individual Advertisers in 2010

Hearst was the 2010 group publisher's ad-page champ according to FOLIO: sister site minonline, while Condé Nast had the largest number of individual brand advertisers across five major consumer publishers, according to data from MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data shot #ad-page champ

Digital and Kobo help push sales at Indigo

Written By: Lisa Campbell Publication Date: Wed, 09/02/2011 - 07:00 Profits at Indigo Books & Music have dropped by $4.4m year-on-year in its fourth quarter. The Canadian book retailer reported profits of C$30.1m in the fourth quarter ending 1st January, down from C$34.5m in the same... Continue reading at The Bookseller