The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-05-05 00:00:00 UTC ]
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#brand safety
Superstar chef Jamie Oliver's new cookbook, Save with Jamie (Michael Joseph), was comfortably... Continue reading at The Bookseller
[ The Bookseller | 2013-09-10 00:00:00 UTC ]
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Following in the footsteps of Facebook -- which revealed its first Global Government Requests Report just a few weeks ago -- Yahoo is finishing out the week by publishing data of its own. The firm's first "global law enforcement transparency report" covers governmental requests for user data... Continue reading at Engadget
[ Engadget | 2013-09-06 00:00:00 UTC ]
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#user data
#january 1st
#aggregate statistics
#feel free
News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which... Continue reading at Crains New York
[ Crains New York | 2013-08-22 00:00:00 UTC ]
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#york post
#digital properties
#50% higher
#premium space
Like ad sales or regional managers, salaries for advertising salespeople, account executives or category managers fell last year—they didn’t bounce back for this segment in 2013 though. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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#account executive
#category manager
#ad sales
#regional managers
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#bounce back
Salary trends switched and the gap between b-to-b, consumer and association advertising sales directors shrunk in this year’s survey. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Compensation bounced back for advertising sales or regional managers in this year’s survey after falling dramatically in 2012. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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#advertising sales
#regional manager
#regional managers
The definition of magazine advertising sales has changed dramatically in recent years. New products, new competition and new market forces are expanding the role. Print, still an important piece of the puzzle, is just that—a piece. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-25 00:00:00 UTC ]
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#important piece
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Influential technology companies and groups want the U.S. government to lift restrictions on publicizing secret requests for user data as the fallout continues over the scale of government surveillance.Google, Facebook and Reddit are among the many signatories to a letter dated Thursday asking... Continue reading at PC World
[ PC World | 2013-07-18 00:00:00 UTC ]
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#basic information
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#fallout continues
#criminal investigations
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Just a few days after Google and Twitter pushed for the government to reveal the number of security-related requests, the Obama administration and Congress have just received another salvo backed by even more tech heavyweights -- 63, to be exact. A letter signed by many of the giants covered by... Continue reading at Engadget
[ Engadget | 2013-07-18 00:00:00 UTC ]
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#american people
#international users
#full text
As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an innovative way to pinpoint thousands of tiny blogs on the Web and roll them up for advertisers. But now, with... Continue reading at AdWeek
[ AdWeek | 2013-07-09 00:00:00 UTC ]
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#recently moved
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At the Tokyo International Book Fair the focus finally shifted away from devices to actual ebooks, but hype of their immediately transforming the business was toned down. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-08 00:00:00 UTC ]
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#ebook market
The parent company of science, business and media publisher Springer has sold its majority stake... Continue reading at The Bookseller
[ The Bookseller | 2013-06-19 00:00:00 UTC ]
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#majority stake
The man the Department of Justice calls the "chief ringleader" of Apple's alleged conspiracy to raise ebook prices finally takes the stand in the government's price-fixing case against Apple. Continue reading at AllThingsD
[ AllThingsD | 2013-06-14 00:00:00 UTC ]
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For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native... Continue reading at AdWeek
[ AdWeek | 2013-06-13 00:00:00 UTC ]
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#publishing community
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A general meeting to discuss plans for CILIP, the Chartered Institute of Librarians and... Continue reading at The Bookseller
[ The Bookseller | 2013-06-12 00:00:00 UTC ]
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#general meeting
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Mexico's digital publishing industry has been hampered by low internet penetration, yet the government and publishers are fighting to move ahead and innovate. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-06 00:00:00 UTC ]
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#move ahead
England footballer Frank Lampard has become a champion of The Reading Agency’s Summer... Continue reading at The Bookseller
[ The Bookseller | 2013-05-31 00:00:00 UTC ]
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#reading agency
For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher's display ad business: programmatic media buying methods. With this month ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
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#digital marketing
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Egmont plans “major” campaigns, including TV advertising, for two summer titles from... Continue reading at The Bookseller
[ The Bookseller | 2013-05-10 00:00:00 UTC ]
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#summer titles