As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an innovative way to pinpoint thousands of tiny blogs on the Web and roll them up for advertisers. But now, with programmatic buying, advertisers can reach their demo of choice faster and cheaper, and with improving transparency. Meanwhile, with the hot segments of native and video advertising, the advantage goes to premium publishers, which are more likely to have the resources required to produce custom ads and high-quality video. There’s also the viewability issue. The sudden interest by advertisers in ensuring their ads are actually being seen puts an additional burden on networks with hundreds if not thousands of partner sites. When asked about Glam and Say in particular, buyers described those companies as “losing heat” and “totally getting eclipsed ... programmatic lets you crunch those audiences in seconds.” “I think they’re still fighting for share, and with more people claiming or offering native content marketing options, it’s becoming a much more competitive landscape,” said Adam Shlachter, svp of media, Digitas. “Size and scale of blogs, voices and personalities aren’t the only deciding factors.” Small wonder, then, that blog networks have been retooling. Say Media has sought to become more of a traditional publisher, with the launch of xoJane and purchase of what’s now ReadWrite.... Continue reading at 'AdWeek'
[ AdWeek | 2013-07-09 00:00:00 UTC ]
Some readers think ‘If You Give a Mouse a Cookie’ is a cautionary tale about government welfare. Continue reading at Slate
[ Slate | 2024-09-11 11:00:00 UTC ]
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In good times or hard times, lawyers always win.Revenues at the top 100 firms rose to $131 billion in 2022, the most recent year available, from $7 billion in 1986, a 19-fold increase, according to American Lawyer. Profit margins never fell below 35% in even the worst years and hit a record 45%... Continue reading at Crains New York
[ Crains New York | 2024-03-21 10:03:05 UTC ]
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The era's near-misses and misunderstandings serve as a cautionary tale as the United States again faces off with great-power rivals. Continue reading at The Washington Post
[ The Washington Post | 2022-07-22 12:00:30 UTC ]
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Antonio Scurati's novel about Benito Mussolini is an exhaustive look at how democracy crumbles. Continue reading at The Washington Post
[ The Washington Post | 2022-04-06 11:00:35 UTC ]
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Follett’s ‘Never’ is a credibly detailed and alarmingly plausible story about a world hurtling toward nuclear war. Continue reading at The Washington Post
[ The Washington Post | 2021-11-09 11:00:00 UTC ]
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Williams’s urgent novel takes place on the shore of a rotting lake, where a group of eco-warriors has gathered. Continue reading at The Washington Post
[ The Washington Post | 2021-09-23 13:46:54 UTC ]
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The pandemic memoir “American Crisis” has become a financial and ethical headache for Penguin Random House, dragging the company into the scandals that prompted the governor’s resignation announcement. Continue reading at The New York Times
[ The New York Times | 2021-08-10 22:21:07 UTC ]
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Foster Huntington’s follow-up to “Van Life” is a both a celebration and a cautionary tale. Continue reading at The Washington Post
[ The Washington Post | 2020-10-30 13:00:00 UTC ]
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Dan Gretton offers a cautionary tale of bureaucratic slaughter past and present. Continue reading at The Washington Post
[ The Washington Post | 2020-09-25 12:00:00 UTC ]
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Stephanie Winston Wolkoff was part of the Trumps’ inner circle — until she wasn’t. Her memoir is a cautionary tale. Continue reading at The New York Times
[ The New York Times | 2020-08-28 21:34:51 UTC ]
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The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-06 00:00:00 UTC ]
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Clinton's new book is a personal memoir about her campaign as well as a 'cautionary tale' about Russian interference in the election. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2017-09-01 00:00:00 UTC ]
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What Happened, due out in September, will tell her story of the electoral battle with Donald Trump in ‘a deeply intimate account and a cautionary tale for the nation’Hillary Clinton has promised that she will be “letting [her] guard down” in the most personal book she has yet written: a memoir... Continue reading at The Guardian
[ The Guardian | 2017-07-27 00:00:00 UTC ]
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Ethics lawyers and historians have argued that Donald Trump has blurred the line between his public office and private business interests in an unprecedented fashion. In another sense, it’s part of a much larger social trend. Commercial entreaties—whether in the form of magazine ads, radio... Continue reading at Fast Company
[ Fast Company | 2017-05-02 00:00:00 UTC ]
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Condé Nast has announced a big deal with Amazon that will let people buy and renew print and digital subscriptions to its magazines on the e-commerce giant. The new service, which Amazon is billing as the first of its kind with a publisher, also enables customers to get immediate access to their... Continue reading at AdWeek
[ AdWeek | 2013-08-20 00:00:00 UTC ]
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As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an innovative way to pinpoint thousands of tiny blogs on the Web and roll them up for advertisers. But now, with... Continue reading at AdWeek
[ AdWeek | 2013-07-09 00:00:00 UTC ]
More news stories like this