Condé Nast Inks Big Deal With Amazon

Condé Nast has announced a big deal with Amazon that will let people buy and renew print and digital subscriptions to its magazines on the e-commerce giant. The new service, which Amazon is billing as the first of its kind with a publisher, also enables customers to get immediate access to their digital subscriptions on various devices including Amazon’s own Kindle Fire, the iPad, and Android tablets and phones. Not all brands will be immediately available although Condé Nast is kicking off the service with a handful of its titles that are the biggest in circulation or are digitally driven. They are Vogue, Glamour, Bon Appétit, Lucky, Golf Digest, Vanity Fair and Wired. The company’s other titles, which include The New Yorker, Allure and GQ, are expected to be brought on later in the year. The so-called “All-Access” plan speaks to the need for publishers to adapt as people are increasingly shifting their reading to digital formats and the increasing role of digital giants in delivering that content. At the same time, digital platforms have discovered the need for content; Amazon founder Jeff Bezos' purchase of The Washington Post invited speculation that Amazon would plug the newspaper's content into its reading devices. Magazines remain primarily a print proposition, though, and Condé Nast sees print as the primary beneficiary of the Amazon deal. As of the first half of this year, digital circulation made up just 3.3 percent of total circulation, according to the... Continue reading at 'AdWeek'

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