Why Purple Clover is aiming at an often-ignored cohort, Boomers

At a time when all the advertiser dollars seem to be going to the millennial demographic, it might seem crazy for a publisher to go in the opposite direction. But that’s just what Purple Clover is doing. Whalerock Industries’ 3-year-old site for people 50+ has accumulated a following of 4.5 million fans by distributing its content where they are -- Facebook. It’s among a growing number of sites for boomers that reflect that this cohort has a long life ahead of it and money to spend. The post Why Purple Clover is aiming at an often-ignored cohort, Boomers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-01-26 00:00:00 UTC ]

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Christian Indie Publishers' Faith in Marketing

A growing number of small independent Christian publishers and authors see awards and spirited, creative self-promotion pay off in sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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More than a quarter of readers of YA are over the age of 28 research shows

Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be... Continue reading at The Guardian

[ The Guardian | 2024-04-30 11:59:14 UTC ]
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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
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New Nonprofit Launches to ‘Certify’ Copyright-Friendly AI Practices

Supported by the Association of American Publishers and others, the new nonprofit aims to “certify fair training data use” in Generative AI, and comes amid a growing number of lawsuits filed against AI companies over alleged copyright infringement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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TikTok Cookbook Authors

A growing number of video stars are using their online clout to break into the publishing world. And they’re changing the shape of the American cookbook. Continue reading at The New York Times

[ The New York Times | 2023-09-18 09:01:07 UTC ]
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Open Road Expanded Publishing Partnerships in 2022

Challenges publishers face in generating discovery for their titles helped Open Road Integrated Media attract a growing number of companies to its various services in 2022, Open Road CEO David Steinberger wrote in a letter to company employees this week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-26 05:00:00 UTC ]
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Why authors are turning down lucrative deals in favour of Substack

The newsletter platform has poached big names including Salman Rushdie along with a slew of comic book authors from DC and MarvelThe subscription newsletter platform Substack announced on Wednesday it had signed an exclusive deal with Salman Rushdie – but he is just the latest in a growing... Continue reading at The Guardian

[ The Guardian | 2021-09-03 08:00:22 UTC ]
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Publishers and authors show support for Tsitsi Dangarembga

A growing number of publishers and prominent authors have added their voices of support for Booker Prize-shortlisted author Tsitsi Dangarembga, who was arrested in Harare in July.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-24 09:46:55 UTC ]
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New York Bookstores Weathering Coronavirus Outbreak

From New York City to Buffalo, booksellers said customers were undeterred thus far by the news that a growing number of New Yorkers had contracted the new coronavirus. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-10 04:00:00 UTC ]
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L.A. is an e-book borrower's paradise. A major publisher's crackdown could hurt

L.A. County is home to more than 30 library systems, with a growing number of patrons signing up for multiple cards to borrow digital books. But Macmillan Publishers is tightening the rules. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-12-09 13:00:55 UTC ]
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CI7: Bookselling Resurgence in the ‘Burgh

Pittsburgh, a city known for its three rivers, has been gaining recognition for its growing number of independent bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-14 04:00:00 UTC ]
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There Is No Good Way to Stop China From Planting Microchips in American Electronics

Cybersecurity is full of hard problems, but perhaps none so difficult as securing the supply chain for our electronic devices. That’s why the report published this week by Bloomberg about Chinese spies secretly planting microchips in American electronics in order to conduct espionage is so... Continue reading at Slate

[ Slate | 2018-10-05 00:00:00 UTC ]
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Celtic Spirituality Enjoys Another Renaissance

Three new books on Celtic spirituality publishing this fall are being aimed at a growing number of non-religious readers who are interested in alternative faiths. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-25 00:00:00 UTC ]
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Licensing Expo 2018: Publishers Look to Product Extensions to Attract More Readers

While most publishers at Licensing Expo in Las Vegas this week are there as attendees, a growing number of houses are participating as exhibitors as well. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-23 00:00:00 UTC ]
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Most Booksellers Opt to Still Sell Díaz

Despite the allegations of harassment against Junot Díaz, most booksellers have opted to continuing selling his books, while acknowledging they are troubled by the growing number of authors who have been accused of sexual misconduct. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-10 00:00:00 UTC ]
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Alexie Declines Literary Award; Paperback Release Postponed

Amid a growing number of allegations of sexual misconduct, Sherman Alexie has declined the 2018 ALA’s Andrew Carnegie Medal for Excellence in Nonfiction and asked Hachette Book Group to postpone release of the paperback edition of the book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-11 00:00:00 UTC ]
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In an Economic Crunch, South African Readers Turn to Used Book Stores

From the VOA: Amid tough economic times in South Africa, consumers are supporting a growing number of used book stores, avoiding new-book prices. The post In an Economic Crunch, South African Readers Turn to Used Book Stores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-07 00:00:00 UTC ]
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With The Scope, Huffington Post joins the vertical craze

Once upon a time, many publishers wanted to establish authority on every topic, and cover everything they possibly could. Today, a growing number of them still want to cover everything, but now they're trying to build standalone brands around each interest or topic. Case in point: The Scope, a... Continue reading at Digiday

[ Digiday | 2017-01-27 00:00:00 UTC ]
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Condé Nast Ditches the Title of 'Publisher' in Major Executive Shake-Up

The title of "publisher" is no more at Condé Nast. Today, the legendary company unveiled a major reorganization of its advertising sales team that has single-title publishers giving way to multibrand "chief business officers" and category-specific "chief industry officers." In an email to... Continue reading at AdWeek

[ AdWeek | 2017-01-27 00:00:00 UTC ]
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Scaled back: Why publishers are rethinking their pursuit of huge numbers

Once upon a time, volume was the name of the game in digital publishing. But today, with many major publishers cranking out hundreds of stories daily, a growing number are going the other way, either abandoning the quick-hit content or de-emphasizing it, as display ad prices continue to decline... Continue reading at Digiday

[ Digiday | 2017-01-19 00:00:00 UTC ]
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