Why Purple Clover is aiming at an often-ignored cohort, Boomers

At a time when all the advertiser dollars seem to be going to the millennial demographic, it might seem crazy for a publisher to go in the opposite direction. But that’s just what Purple Clover is doing. Whalerock Industries’ 3-year-old site for people 50+ has accumulated a following of 4.5 million fans by distributing its content where they are -- Facebook. It’s among a growing number of sites for boomers that reflect that this cohort has a long life ahead of it and money to spend. The post Why Purple Clover is aiming at an often-ignored cohort, Boomers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-01-26 00:00:00 UTC ]
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News Publisher Grid Aims to Differentiate Itself Through Its Interconnected Approach

Digital news publisher Grid debuted Wednesday with a series of stories, such as its intersectional report on the misinformation surrounding Covid vaccines and pregnancy, that reflect the multidisciplinary approach that it hopes to make its signature. Its launch comes amidst an explosion of new... Continue reading at AdWeek

[ AdWeek | 2022-01-13 15:27:57 UTC ]
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Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek

[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Sir Paul McCartney’s memoir aims to affirm his status as a writer

The main character in “The Lyrics” is his best friend and fiercest rival, John Lennon Continue reading at The Economist

[ The Economist | 2021-12-04 00:00:00 UTC ]
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National Teen Book Club aims to expand reach with grant from Law Family

The National Teen Book Club is aiming to reach 50,000 young people in 600 schools in a drive to raise literacy levels and encourage a love of reading. Continue reading at The Bookseller

[ The Bookseller | 2021-10-29 16:42:42 UTC ]
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Ebury snaps up Clover's 'urgent' book on saving oceans

Ebury imprint Witness Books has acquired Rewilding the Sea: How to Save Our Oceans, the new book by author and environmental campaigner Charles Clover.   Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 19:54:39 UTC ]
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Ozy, the US startup aiming to shake up media, shuts amid scandal

Revelations about exaggerated audience sizes helped sink the star-studded digital news outletAll the right boxes looked to have been ticked when digital media company Ozy began. Launched in 2013 with the intention of shaking up both online and broadcast journalism, the American startup quickly... Continue reading at The Guardian

[ The Guardian | 2021-10-03 07:00:21 UTC ]
More news stories like this | News stories tagged with: #digital media #powerful women #leading names


Wearing purple

I planned to publish my first book when I retired. I wanted to be old, I wanted to be grey, and I wanted to be a little bit crazy. Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 07:31:19 UTC ]
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Zillow's children's book aims to help families cope with moving

Fictional story created with Fig expands on previous ad and prepares kids with transition to a new abode. Continue reading at Advertising Age

[ Advertising Age | 2021-08-31 12:00:00 UTC ]
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New Scottish library strategy aims to put them at heart of pandemic recovery

A new public library strategy for Scotland has been published, developed with the help of countries all over the world, including Denmark, Australia and the US, and seeking to make libraries key to helping people and their communities recover from the effects of the coronavirus pandemic.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 05:25:24 UTC ]
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Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media

Publicis, Nielsen and Havas Media all took steps to advance DE&I efforts in the last 24 hours. The post Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-07-08 04:01:00 UTC ]
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Cheat Sheet: How Mozilla aims to reveal the nature of consumer data collection with Rally

The browser extension is designed to facilitate research into social and digital media that platforms have historically not permitted researchers to conduct. The post Cheat Sheet: How Mozilla aims to reveal the nature of consumer data collection with Rally appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-06-25 10:00:00 UTC ]
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Faith Publishers Aim for Men’s Market

Father's Day may bring a sales spike to books for dad, but Christian publishers offer Bible study, prayer guides, parenting, and devotionals geared to male readers all year long. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
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Words of wisdom or wishful thinking? The problem with new books that aim to heal us.

Sure, books like “The Hill We Climb,” “Poems of Healing” and “How to Heal the World” mean well, but recovery on command is tricky. Continue reading at The Washington Post

[ The Washington Post | 2021-04-14 12:00:00 UTC ]
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Zachary Levi will star in an adaptation of Harold and the Purple Crayon. We have questions.

Many of us have fond memories of Harold and the Purple Crayon—Crockett Johnson’s beloved children’s book about a four-year-old boy exploring the contours of his imagination through drawing. Yesterday afternoon, The Hollywood Reporter announced that Zachary Levi will be starring in Sony... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-02 17:11:35 UTC ]
More news stories like this | News stories tagged with: #children’s book #sony pictures #beloved children #fond memories


The Curie Society aims to broaden perceptions of STEM female protagonists

One of MIT Press’ big titles for 2021 is a graphic novel spy adventure based around a secret society formed by Marie Curie. Its co-creator Heather Einhorn explains why the world needs more stories about women in STEM   Continue reading at The Bookseller

[ The Bookseller | 2020-11-27 06:49:03 UTC ]
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Paulo Coelho’s ‘The Archer’ aims for profundity but misses

The novel’s self-help aphorisms are superficial when they aren’t simply nonsensical. Continue reading at The Washington Post

[ The Washington Post | 2020-11-11 07:27:41 UTC ]
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Scholars Aim to Revitalize Christianity

New studies of Scripture can help shape the future of the Christian faith, according to religion publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-06 05:00:00 UTC ]
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PRH announces WriteNow cohort of unpublished authors

Penguin Random House UK has revealed the 14 unpublished and underrepresented writers invited to join this year’s WriteNow editorial programme. Continue reading at The Bookseller

[ The Bookseller | 2020-11-04 23:15:02 UTC ]
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Reach aims to document more inclusive history with free picture archive Memory Lane

Tool contains publisher’s image libraries while encouraging public to upload their own photographs. Continue reading at Media Week

[ Media Week | 2020-11-04 14:41:51 UTC ]
More news stories like this | News stories tagged with: #libraries