At a time when all the advertiser dollars seem to be going to the millennial demographic, it might seem crazy for a publisher to go in the opposite direction. But that’s just what Purple Clover is doing. Whalerock Industries’ 3-year-old site for people 50+ has accumulated a following of 4.5 million fans by distributing its content where they are -- Facebook. It’s among a growing number of sites for boomers that reflect that this cohort has a long life ahead of it and money to spend. The post Why Purple Clover is aiming at an often-ignored cohort, Boomers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-01-26 00:00:00 UTC ]
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The main character in “The Lyrics” is his best friend and fiercest rival, John Lennon Continue reading at The Economist
[ The Economist | 2021-12-04 00:00:00 UTC ]
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The National Teen Book Club is aiming to reach 50,000 young people in 600 schools in a drive to raise literacy levels and encourage a love of reading. Continue reading at The Bookseller
[ The Bookseller | 2021-10-29 16:42:42 UTC ]
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Ebury imprint Witness Books has acquired Rewilding the Sea: How to Save Our Oceans, the new book by author and environmental campaigner Charles Clover. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 19:54:39 UTC ]
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Revelations about exaggerated audience sizes helped sink the star-studded digital news outletAll the right boxes looked to have been ticked when digital media company Ozy began. Launched in 2013 with the intention of shaking up both online and broadcast journalism, the American startup quickly... Continue reading at The Guardian
[ The Guardian | 2021-10-03 07:00:21 UTC ]
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I planned to publish my first book when I retired. I wanted to be old, I wanted to be grey, and I wanted to be a little bit crazy. Continue reading at The Bookseller
[ The Bookseller | 2021-09-23 07:31:19 UTC ]
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Fictional story created with Fig expands on previous ad and prepares kids with transition to a new abode. Continue reading at Advertising Age
[ Advertising Age | 2021-08-31 12:00:00 UTC ]
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A new public library strategy for Scotland has been published, developed with the help of countries all over the world, including Denmark, Australia and the US, and seeking to make libraries key to helping people and their communities recover from the effects of the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-08-24 05:25:24 UTC ]
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Publicis, Nielsen and Havas Media all took steps to advance DE&I efforts in the last 24 hours. The post Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-07-08 04:01:00 UTC ]
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The browser extension is designed to facilitate research into social and digital media that platforms have historically not permitted researchers to conduct. The post Cheat Sheet: How Mozilla aims to reveal the nature of consumer data collection with Rally appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-25 10:00:00 UTC ]
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Father's Day may bring a sales spike to books for dad, but Christian publishers offer Bible study, prayer guides, parenting, and devotionals geared to male readers all year long. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
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Sure, books like “The Hill We Climb,” “Poems of Healing” and “How to Heal the World” mean well, but recovery on command is tricky. Continue reading at The Washington Post
[ The Washington Post | 2021-04-14 12:00:00 UTC ]
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Many of us have fond memories of Harold and the Purple Crayon—Crockett Johnson’s beloved children’s book about a four-year-old boy exploring the contours of his imagination through drawing. Yesterday afternoon, The Hollywood Reporter announced that Zachary Levi will be starring in Sony... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-02 17:11:35 UTC ]
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One of MIT Press’ big titles for 2021 is a graphic novel spy adventure based around a secret society formed by Marie Curie. Its co-creator Heather Einhorn explains why the world needs more stories about women in STEM Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 06:49:03 UTC ]
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The novel’s self-help aphorisms are superficial when they aren’t simply nonsensical. Continue reading at The Washington Post
[ The Washington Post | 2020-11-11 07:27:41 UTC ]
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New studies of Scripture can help shape the future of the Christian faith, according to religion publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-06 05:00:00 UTC ]
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Penguin Random House UK has revealed the 14 unpublished and underrepresented writers invited to join this year’s WriteNow editorial programme. Continue reading at The Bookseller
[ The Bookseller | 2020-11-04 23:15:02 UTC ]
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Tool contains publisher’s image libraries while encouraging public to upload their own photographs. Continue reading at Media Week
[ Media Week | 2020-11-04 14:41:51 UTC ]
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Three libraries, including two major metropolitan downtown facilities, have seen vandalism related to voter intimidation in the last two weeks. Continue reading at Book Riot
[ Book Riot | 2020-11-02 11:35:00 UTC ]
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In lieu of a physical event, Horace has been roaming the virtual halls, fuelled by German confectionery and decked out head-to-toe in FBF merchandise Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 01:39:49 UTC ]
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Industry experts weighed in on the state of the Christian publishing industry during the virtual American Christian Fiction Writers Conference on Sept. 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-23 04:00:00 UTC ]
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