Publishers Look to Crack the National Parks Market

With the National Parks enjoying a popular centennial year, publishers are working with in-park gift shops to reach the growing number of parks visitors. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2016-08-05 00:00:00 UTC ]
News tagged with: #growing number

Other Publishing stories related to: 'Publishers Look to Crack the National Parks Market'

Publishers Look to Crack the National Parks Market

With the National Parks enjoying a popular centennial year, publishers are working with in-park gift shops to reach the growing number of parks visitors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number

London Digital 2017: Can Self-Publishing Crack the Academic Market?

PW talks to Daniel Berze, senior v-p of academic publishing for Glasstree, who says the traditional scholarly publishing model is broken—and self-publishing can help fix it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic market #academic publishing

Indie publishers 'spurred on' to publish more from Trump's banned nations

Independent publishers have been “spurred on” to continue producing works that give a voice to silenced nations following President Trump's controversial "travel ban". Continue reading at The Bookseller

[ The Bookseller | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #president trump #indie publishers #independent publishers #travel ban

Children’s Books: Publishers Discuss the Mexican Market’s Evolution

At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
More news stories like this | News stories tagged with: #mexican children #post children #publishers discuss #mexican market

Publishers Tap Into Market for Tarot Cards, Crystals, and More

Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #tarot cards

Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with: #programmatic ads #open market #significant portion #publishers make

A new Highland Park bookstore is funded by publishers — but as indie as it gets

When publishers Rare Bird and Unnamed Press moved into Highland Park, North Figueroa Bookshop soon followed, putting down roots in a bookstore-starved neighbohood. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-02-14 14:00:08 UTC ]
More news stories like this | News stories tagged with: #bookshop #bookstore

Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers

The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
More news stories like this | News stories tagged with: #tandem collective #publishers appeared #book marketing #post marketing #naomi bacon

At Cairo Book Fair, Publishers Expand Rights Trade and Marketing

Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
More news stories like this | News stories tagged with: #marketing appeared #digital business

Children’s authors of colour published in UK rose to 11.7% of market in 2021

BookTrust research shows, however, that the overall picture ‘remains far from representative’ with some writers and illustrators reporting tokenismNew research has found that 11.7% of children’s book creators published in the UK in 2021 were people of colour, up from 5.6% in 2017.Despite the big... Continue reading at The Guardian

[ The Guardian | 2022-11-23 06:01:50 UTC ]
More news stories like this | News stories tagged with: #uk rose #diana gerald #children’s book

Christian Children's Book Publishers Eye Wider Market

Publishers are adding books they say are faithful to Biblical values, but not explicitly religious, leaving it to parents to draw connections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #christian children #draw connections #children's book

Longtime Publishing Marketing Executive Maryann Palumbo Dies at 75

Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #american library

Southern New Mexico digital marketing firm reports big growth, aims to increase national presence

Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
More news stories like this | News stories tagged with: #business model #learning curve #small businesses #digital media

Publishers increasingly turn to TikTok but cracking sales remains a mystery

Publishers are increasingly acquiring books from influencers on TikTok and using "BookTokkers" to promote new works, but while the platform is clearly booming, many are still uncertain how best to use it and cracking its algorithm to boost sales remains a mystery to even the most savvy users.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-10 11:50:25 UTC ]
More news stories like this | News stories tagged with: #savvy users

Publishers Collaborate on Holiday Marketing Campaign

Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #workman publishing #abrams books #bloomsbury publishing #candlewick press #chronicle books #bloomsbury

How did our national parks come to be? A new book explores their rocky start.

Dennis Drabelle’s “The Power of Scenery” chronicles Frederick Law Olmsted’s role in creating gems like Yosemite Continue reading at The Washington Post

[ The Washington Post | 2021-10-29 11:00:00 UTC ]
More news stories like this | News stories tagged with: #national parks #book explores #rocky start

Poster artists remind us what makes national parks worth visiting

“The Art of the National Parks” is a collection of screen-printed posters portraying the Badlands and beyond. Continue reading at The Washington Post

[ The Washington Post | 2021-07-20 12:00:00 UTC ]
More news stories like this | News stories tagged with: #national parks

HarperCollins Christian Publishing Centralizes Sales, Marketing

Doug Lockhart will oversee sales and marketing at HCCP in the newly created role of senior-v-p for sales and centralized marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
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Faith Publishers Aim for Men’s Market

Father's Day may bring a sales spike to books for dad, but Christian publishers offer Bible study, prayer guides, parenting, and devotionals geared to male readers all year long. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales spike #male readers #year long