Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies to do so. And the share of their audiences that aren't blocking ads aren't always seeing their ads to the chagrin of their advertisers. And then there's a portion of the audience that are computers disguised as people that are created to filch advertisers' money with the added effect of scaring off those advertisers from putting more money on the table.Google is among the biggest of digital media companies grappling with these issues to protect its own business and that of the publishers who use its ad technology to run ads on their own sites. During the Interactive Advertising Bureau's Annual Leadership Meeting this week in Palm Desert, Calif., Ad Age sat down with Google Senior VP-Ads and Commerce Sridhar Ramaswamy to discuss the rise of ad blocking, why Google pays AdBlock Plus maker Eyeo to unblock its ads and to what extent the Google-led Accelerated Mobile Pages project is addressing the biggest issues plaguing publishers.The transcript has been edited for length. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
Employees of the Brooklyn bookstore and literary hub have won voluntary union recognition from management and will begin contract negotiations in the coming weeks, joining the growing number of booksellers organized under the Retail, Wholesale and Department Store Union. Continue reading at Publishers Weekly
[ Publishers Weekly | 2025-06-03 04:00:00 UTC ]
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A supermajority of staff at Brooklyn’s Center for Fiction have filed with the Retail, Wholesale and Department Store Union and requested recognition from the nonprofit bookseller. A growing number of New York City bookstore employees have joined the RWDSU in recent years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2025-05-16 04:00:00 UTC ]
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Law firms Arnold & Itkin LLP and Kline & Specter PC announced that the penalties awarded include $65 million in compensatory damages and $2 billion in punitive damages. A jury in Georgia has ordered Monsanto parent Bayer to pay nearly $2.1 billion in damages to a man who says the... Continue reading at Fast Company
[ Fast Company | 2025-03-24 12:58:35 UTC ]
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A growing number of small independent Christian publishers and authors see awards and spirited, creative self-promotion pay off in sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be... Continue reading at The Guardian
[ The Guardian | 2024-04-30 11:59:14 UTC ]
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Barnes & Noble Education reported higher sales and lower losses in the quarter ended January 27, 2024, but those results were overshadowed by news that the company continues to struggle to find ways to shore up its financial position. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-14 04:00:00 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Supported by the Association of American Publishers and others, the new nonprofit aims to “certify fair training data use” in Generative AI, and comes amid a growing number of lawsuits filed against AI companies over alleged copyright infringement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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A growing number of video stars are using their online clout to break into the publishing world. And they’re changing the shape of the American cookbook. Continue reading at The New York Times
[ The New York Times | 2023-09-18 09:01:07 UTC ]
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Challenges publishers face in generating discovery for their titles helped Open Road Integrated Media attract a growing number of companies to its various services in 2022, Open Road CEO David Steinberger wrote in a letter to company employees this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-26 05:00:00 UTC ]
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What happens when animation geeks get the greenlight to produce whatever they want? You get Netflix's Love, Death and Robots, an anthology series that's meant to remind viewers that cartoons aren't just for kids. You'd think that would be a foregone conclusion in 2022, decades after anime has... Continue reading at Engadget
[ Engadget | 2022-05-21 13:00:32 UTC ]
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The newsletter platform has poached big names including Salman Rushdie along with a slew of comic book authors from DC and MarvelThe subscription newsletter platform Substack announced on Wednesday it had signed an exclusive deal with Salman Rushdie – but he is just the latest in a growing... Continue reading at The Guardian
[ The Guardian | 2021-09-03 08:00:22 UTC ]
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A growing number of publishers and prominent authors have added their voices of support for Booker Prize-shortlisted author Tsitsi Dangarembga, who was arrested in Harare in July. Continue reading at The Bookseller
[ The Bookseller | 2020-09-24 09:46:55 UTC ]
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From New York City to Buffalo, booksellers said customers were undeterred thus far by the news that a growing number of New Yorkers had contracted the new coronavirus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-10 04:00:00 UTC ]
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L.A. County is home to more than 30 library systems, with a growing number of patrons signing up for multiple cards to borrow digital books. But Macmillan Publishers is tightening the rules. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-09 13:00:55 UTC ]
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The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-10 07:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Procter & Gamble’s Secret deodorant brand, an official sponsor of U.S.... Continue reading at Advertising Age
[ Advertising Age | 2019-07-15 10:00:00 UTC ]
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Pittsburgh, a city known for its three rivers, has been gaining recognition for its growing number of independent bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-14 04:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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