Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies to do so. And the share of their audiences that aren't blocking ads aren't always seeing their ads to the chagrin of their advertisers. And then there's a portion of the audience that are computers disguised as people that are created to filch advertisers' money with the added effect of scaring off those advertisers from putting more money on the table.Google is among the biggest of digital media companies grappling with these issues to protect its own business and that of the publishers who use its ad technology to run ads on their own sites. During the Interactive Advertising Bureau's Annual Leadership Meeting this week in Palm Desert, Calif., Ad Age sat down with Google Senior VP-Ads and Commerce Sridhar Ramaswamy to discuss the rise of ad blocking, why Google pays AdBlock Plus maker Eyeo to unblock its ads and to what extent the Google-led Accelerated Mobile Pages project is addressing the biggest issues plaguing publishers.The transcript has been edited for length. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
Amid a growing number of allegations of sexual misconduct, Sherman Alexie has declined the 2018 ALA’s Andrew Carnegie Medal for Excellence in Nonfiction and asked Hachette Book Group to postpone release of the paperback edition of the book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-11 00:00:00 UTC ]
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From the VOA: Amid tough economic times in South Africa, consumers are supporting a growing number of used book stores, avoiding new-book prices. The post In an Economic Crunch, South African Readers Turn to Used Book Stores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-07 00:00:00 UTC ]
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While the bookseller was able to improve its bottom line through cost savings, executives know they need to find ways to fix stalled sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-23 00:00:00 UTC ]
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Once upon a time, many publishers wanted to establish authority on every topic, and cover everything they possibly could. Today, a growing number of them still want to cover everything, but now they're trying to build standalone brands around each interest or topic. Case in point: The Scope, a... Continue reading at Digiday
[ Digiday | 2017-01-27 00:00:00 UTC ]
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The title of "publisher" is no more at Condé Nast. Today, the legendary company unveiled a major reorganization of its advertising sales team that has single-title publishers giving way to multibrand "chief business officers" and category-specific "chief industry officers." In an email to... Continue reading at AdWeek
[ AdWeek | 2017-01-27 00:00:00 UTC ]
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Once upon a time, volume was the name of the game in digital publishing. But today, with many major publishers cranking out hundreds of stories daily, a growing number are going the other way, either abandoning the quick-hit content or de-emphasizing it, as display ad prices continue to decline... Continue reading at Digiday
[ Digiday | 2017-01-19 00:00:00 UTC ]
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Amazon is to open a new fulfilment centre in Essex next spring to meet increasing customer demand and support the growing number of third party Amazon Marketplace sellers. Continue reading at The Bookseller
[ The Bookseller | 2016-08-19 00:00:00 UTC ]
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With the National Parks enjoying a popular centennial year, publishers are working with in-park gift shops to reach the growing number of parks visitors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-05 00:00:00 UTC ]
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As a growing number of readers in South Korea reportedly are rediscovering their authors' literature, industry players are upbeat about this year's book sales potential. The post Are South Korean Readers Rediscovering Their Literature? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-05 00:00:00 UTC ]
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Facebook is offering new video ad services for some publishers that were formerly clients of LiveRail, the programmatic platform it shut down last month. Facebook is offering some LiveRail refugees, premium publishers, a special partnership program where they could tap its rich data and use it... Continue reading at Digiday
[ Digiday | 2016-06-21 00:00:00 UTC ]
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IBM's Watson, the computational genius that has bested "Jeopardy" champions, published a cookbook and even been unleashed in the fight against cancer, now has what is perhaps its greatest challenge: taking on the federal procurement morass. For years, government agencies have tried to find ways... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-26 00:00:00 UTC ]
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Most publishers and authors used their booth presence at the North American International Toy Fair to sell books and sidelines, though a growing number were also on the hunt for new licensing deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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At a time when all the advertiser dollars seem to be going to the millennial demographic, it might seem crazy for a publisher to go in the opposite direction. But that’s just what Purple Clover is doing. Whalerock Industries’ 3-year-old site for people 50+ has accumulated a following of 4.5... Continue reading at Digiday
[ Digiday | 2016-01-26 00:00:00 UTC ]
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Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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Powa Technologies, which aims to make all ads "shoppable" by letting people scan them with their smartphones to buy products online, is taking another step to make that process easier -- doing away with the need for QR codes so people can scan the print ads whole.Participating brands can upload... Continue reading at Advertising Age
[ Advertising Age | 2015-12-15 00:00:00 UTC ]
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Media partners like CNN, BuzzFeed, and Vox will finally be able to share Discover content outside of Snapchat.Snapchat has until now been something of an island in the social media landscape: Unlike YouTube or Twitter, it wasn't possible to directly link to Snapchat content. This meant that... Continue reading at Fast Company
[ Fast Company | 2015-12-02 00:00:00 UTC ]
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If publishers hope to grow ebook sales, they must find ways to innovate in actionable, tangible ways that will increase sales, argues Sol Rosenberg. The post Innovation is the Only Way to Increase Ebook Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-16 00:00:00 UTC ]
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Facebook has added 360-degree videos to its news feed, an immersive feature the Menlo Park-based social media platform said will capitalize on a growing number of video publishers using the format. And to pique the interest of users, The Walt Disney Co. (NYSE: DIS) and Lucasfilm have published... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-09-24 00:00:00 UTC ]
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This most fundamental of principles is under attack – from over-zealous law making, online witch hunts, and a profit-driven media offensive on the BBCIn our troubled and insecure environment, Britain has accumulated laws which curtail freedom of expression – in the name of national security and... Continue reading at The Guardian
[ The Guardian | 2015-09-21 00:00:00 UTC ]
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A new survey finds a growing number of people think libraries should swap out print for pixels. Continue reading at The Atlantic
[ The Atlantic | 2015-09-15 00:00:00 UTC ]
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